Vuclip’s video on demand service, Viu has entered the regional content space by launching long as well as short form Telugu content in originals. Viu has partnered with Annapurna Studio, a production house for creating a show to be released in the first quarter of 2017.

Viu was originally launched in March 2016 for Indian audience as a freemium video on demand platform that charges Rs. 99 per month subscription charge and provides ad-free viewing of content and access to exclusive content. The platform also comes with a 30 days free trial.