YouTube to ditch 30-second Unskippable Ads

Roshan Dwivedi Published on : 22 February 2017 1 minute

YouTube is reportedly all set to scrap its “unskippable” 30-second long advertisements on the platform. The Google-owned site confirms that it will now focus more on formats that work well for both users and advertisers, starting 2018. According to YouTube, most of … Continue reading

VOD is 20% cheaper than YouTube: Channel 4 study

Table of Content

YouTube is reportedly all set to scrap its “unskippable” 30-second long advertisements on the platform. The Google-owned site confirms that it will now focus more on formats that work well for both users and advertisers, starting 2018.

According to YouTube, most of their video views come from mobile users and a 30-second ad negatively affects users data plans. The company reported to now focus on rolling out more user-friendly, bite-sized ads on its video site.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One Free
For 14 Days

No Credit Card Required

Free Trial