Written by: Roshan Dwivedi
According to reports, global OTT content is set to clock USD 245,814.4 Mn BY 2018. The immense popularity of SVOD originals, the emergence of live streaming trend and virtual reality technology are the primary drivers behind the lucrative number.
New players are collaborating with telecom providers and outsource OTT content while the prime strategy of distributors is to source content from the different OTT players.
According to reports, the global OTT content market is expected to foresee a strong CAGR of 17.4% from 2018 to 2028. Smartphones and tablets are the first go-to devices for communication and content consumption. Netflix, Amazon Prime Video, Hulu are the most popular online video platforms thanks to their affordable pricing structure. Among other research findings, inability to download the video for offline viewing is one major factor that creates a poor customer experience.
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