Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

How to improve OTT Advertising

Roshan Dwivedi Published on : 06 June 2017
OTTAds

More consumers are moving from traditional TV to video streaming platforms, hence advertising can no longer be targeted to the traditional TV audience. According to a recently published Nielsen Total Audience Report, adults between 18-24 watched 46% fewer hours of linear TV in Q3 2016 than in Q3 2010.

Another 2016 Nielsen report suggested that TV connected devices made up 23% of average weekly video minutes among adults in the age group of 18-34 which is more than double of that of PC, smartphone and tablet combined. OTT and streaming platforms provide the big screen experience of TV whilst adding digital capabilities such as interactivity, advanced targeting and measurement. Lighter ad loads on OTT can be used as a leverage for marketers. OTT can be made intuitive for advertisers with the following tips:

• Expand audience reach: Leading advertisers are increasingly promoting their brands, products and services via streaming.
• Take advantage of new targeting and technology: New advanced targeting and third- party measurement tools enable reaching out to the right audiences based on rich first and third party data that is much more than what’s available with linear TV.
• Marketers can track things like awareness, purchase, intent, store-foot traffic and sales lift. Besides, they can also track tune-in to linear TV. These insights enable advertisers to fine-tune their media mix to target their intended audiences and drive ROI.
• Ads now have the capability of being run on more than one channel, across major networks and video streaming services. So marketers can take advantage of all these avenues where the audience is watching videos.
• Brands need to think creatively so as to optimize the ad experience with interactivity, personalization and localization for better engagement Read More

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
April 25

8:00AM PST

Keep it Secure, Keep it Safe: Tips and Techniques to Protect Your Video Content

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events, to pirates each year. But securing streaming content from theft isn’t an easy task. There are hundreds of possible vectors, everything from network intrusion to player/app doppelgangers to CDN leeching, through which pirates can obtain and redistribute content. In this webinar, SVTA CEO Jason Thibeault will take a look at some of the more prominent vectors, techniques and tips to mitigate potential problems, and discuss the recent SVTA Security Working Group publication, “OTT Streaming Security Checklist.” 

Why Attend the Webinar:

  • Understand the current state of streaming piracy.
  • Understand some of the more popular ways through which pirates get access to content.
  • Learn some tips and techniques to create a “layered” approach to mitigating piracy.
  • Learn about the new SVTA publication, “OTT Streaming Security Checklist”.

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events,…...

Event Language: English
1 hour