British commercial TV network, ITV is moving closer to launch its online video streaming platform to widen its consumer base. ITV is aiming to counter SVOD giants such as Netflix, and Amazon Prime, who are currently ruling the video streaming industry. ITV’s awaited video streaming platform will provide British-made content to its users.
Carolyn McCall, Chief Executive, ITV quoted, “ ITV makes world class programmes and is ready to take on US technology giants. A new streaming service could be developed alone or with partners.”