Written by: Roshan Dwivedi
ITW Playworx Media’s talent management arm Entertainment ITW Blitz is all set to go digital and its prime focus will be on creating premium content in the Media and Entertainment domain.
The new online video platform will be collaborating with leading filmmakers and content creators to curate content in the form of web series, short films, and special features to cater to the growing demand across leading over the top (OTT) and digital platforms.
Neeraj Bahl, CEO, ITW Blitz, quoted, “We firmly believe in the age-old saying that “Content is King” and with the formation of the new vertical, it gives us a great chance to further explore the content space. With someone like Prachi at the helm who holds an enormous amount of experience across various forms of entertainment, I am delighted to welcome her on board as part of our growing team at ITW Blitz.”