Juventus, the Italian football behemoth brings down the curtain on its linear TV channel and has instead decided to go digital following the over-the-top (OTT) trend across the globe.
The Turin based club cited disappointing ratings and high production cost to be the reasons to go OTT. Now, the 12-year old channel can be accessed via smartphones, tablet, and desktop.
While Club members will pay a monthly €2.99 or €14.99 per year, non-members will have to pay €3.99 or €19.99 for the online video platform. Subscribers will have access to all the content available in the linear channel.