Written by: Roshan Dwivedi
Live streaming has become the new online shopping trend in Malaysia to cater better experience to the customers.
Research has shown that most of the customers have an utter desire towards real-time interaction and thus shopping and live streaming have become amazingly popular. Depicting the product features elaborately through live streaming videos has made decision-making easier for shoppers.
When some of the retailers are using Facebook or other social networking sites for streaming live videos, the big players are launching this feature to their own platform, as well.
Malaysia’s year-end sale went entirely successful with more and more live streaming. Be it for promoting attractive product offers or for launching new products – live streaming is satisfying both retailer and shopper.