According to a recent study by Médiamétrie, 15% of french broadband users subscribe to VOD services. This percentage accounts to the growth of 25% from eight months ago. The study also found out that half of these subscribers say they use these services every day and three in four people use once a week.
80% of these subscribers said they are happy with their service and plan to continue with the same service. 57% of these subscribers are men and 61% are below the age of 35, multi-screen adopters.