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Fifth of LatAm homes to pay for SVoD by 2021

According to a recent study by Digital TV Research, every one in five Latin American TV household is set to sign up for a SVOD service in the coming five years. The forecast report covering over 18 LatAm countries, states that the SVOD universe will amount to 31.81 million subs in 2021, up from 12.19 million in 2015.

Looking at individual countries, Mexico, Chile, and Argentina are set to have the highest SVOD penetration rates by 2021, amounting to 28.3%, 23.9% 23.9% penetration respectively, whereas Venezuela will only show 12% penetration by 2021 given the country’s economic and political woes.

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