Written by: Roshan Dwivedi
According to a recent Leichtman Research Group (LRG) research, Netflix has reached its penetration milestone in the home country. According to the research, some 82% of households in the United States either have Netflix, a DVR, or video-on-demand (VOD) service from a cable, telephone pay-TV provider or a satellite company. The research also found out that 30% of homes have the above two while 14% use all three.
54% of adults reported that they have Netflix in their homes while 53% confirmed having a DVR. LRG also found that 23% of consumers stream Netflix daily, up from 6% in 2011.