Written by: Roshan Dwivedi
More than a third of consumers who watch TV shows online use a smartphone for TV viewing (37%), a figure that has risen 7 points from 2014 (30%), according to new data from Hub’s annual “Finding Input One” study.
Meanwhile, half use a tablet to view TV shows (51%), a 15-point jump from just last year (36%).
Overall, more online video on demand content is being watched on TV sets. 71% say they watch shows from online sources on a TV connected to the internet, 9 points higher than last year.
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