Written by: Roshan Dwivedi
Considering the huge viewership during the live streaming of the mega event – Super Bowl 50, Showtime has taken a non-traditional approach in promoting its OTT offerings on the ads.
The ad showed Sia in “Unstoppable” highlighting the OTT services, including original Showtime series, Homeland, Masters of Sex, The Affair, Ray Donovan, Shameless, Dexter, Penny Dreadful, Billions and House of Lies. It also stated that they offer a 30 day free trial upon signing up, and it is supported on major platforms like most web browsers, Amazon Fire TV, Apple TV, Google Chromecast, Android TVs, iOS and Android devices, Roku players, Hulu, Sony PlayStation Vue and Amazon Prime Video.
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