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Over A Fifth Of Latin Americans Are Cord-Cutters, Cord-Nevers

 

First spotted as a growing trend in the US, over two in ten Latin Americans are now cutting the cord, with 12% abandoning pay-TV for an OTT platform and 9% not subscribing to any traditional service but choosing a Netflix-like one.

These figures are from the latest regional report from Business Bureau, which sheds light on a hard-to-measure behaviour. “This report is only focused on OTT, video-on-demand (VOD) and TV everywhere markets, and includes 30,000 direct surveys in Latin America and updates every semester,” explained Tomás Gennari, chief business intelligence officer at Business Bureau.

Read the entire story here.

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