First spotted as a growing trend in the US, over two in ten Latin Americans are now cutting the cord, with 12% abandoning pay-TV for an OTT platform and 9% not subscribing to any traditional service but choosing a Netflix-like one.
These figures are from the latest regional report from Business Bureau, which sheds light on a hard-to-measure behaviour. “This report is only focused on OTT, video-on-demand (VOD) and TV everywhere markets, and includes 30,000 direct surveys in Latin America and updates every semester,” explained Tomás Gennari, chief business intelligence officer at Business Bureau.
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