Written by: Roshan Dwivedi
Telecom giant, AT&T has partnered with Pandora to provide a music streaming service as part of the wireless carrier’s premium mobile subscription. Under the deal, AT&T’s 142 million mobile subscribers will get access to Pandora Premium.
With competition from Spotify and Apple Music looming large, the partnership with AT&T opens up opportunity for Pandora as it seeks to build its user base. The US music company currently has a paid subscriber base of 5.63 million.