Almost 70% of TV consumers do not make pay video on demand purchases (PVOD) on a monthly basis, movies and other content — though there has been some improvement in this area in recent years.
TV search company Digitalsmiths, in a first quarter survey, say 69.8% of TV viewers don’t make these VOD purchases. Good news for pay TV providers: These figures are down from the first quarter 2013. where 78.5% of respondents did not make PVOD purchases.
The survey says there was a 2.5% increase of those who paid for VOD services who purchased one or more pieces of content — and an 8.7% increase since the first quarter 2013.
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