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Snapchat partners JioSaavn to improve engagement of music streamers

Snapchat – the global multimedia messaging app, signs a deal with JioSaavn to bring millions of South-Asian users on the board. As per the partnership, JioSaavn users can now instantly share what they are listening to, on Snapchat at one-click.

Even the music streaming subscribers can also share their favorite songs & albums with family & friends on Snapchat and also publish songs as stories on their profile. With this deal, Snapchat is mainly eying to capture the South-Asian streaming market, where JioSaavn leads the way with a good number of subscribers.

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