Spotify has launched a new program titled RISE, in an effort to identify promote music superstars of tomorrow.
RISE will be available in the US, Canada, and the UK. It plans to highlight four artists every quarter with a mixed-media playlist, getting at a total of 16 artists per year.
The first artists that have been selected for the RISE program are pop and rock artists Lauv and Kim Petras, hip-hop artist Trippie Redd and country singer Russell Dickerson. Rise would also promote special footages that would showcase each artist’s journey to fame.