Video-on-demand is proving to be the fastest-growing consumer revenue model based on digital subscriptions worldwide, according to the latest figures.
Subscription video on demand (SVoD) services such as Netflix are expected to grow to 6.4 per cent in the households of emerging markets by the end of 2019, increasing the user base to 102.7 million, according to Pyramid research.
The Mena (Middle East and North Africa) region has been quick to see the potential of VoD. Since the hotly anticipated launch of Netflix came to the UAE — alongside 130 other countries — earlier this year, more telecom players are seeking novel ways to tap into these potential revenue platforms.
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