Texas Tech Athletics has launched its own streaming channel on Roku device and Apple TV with the help of its digital media partner, SIDEARM. Red Raider will have an on-demand exposure to the contents of Texas Tech Athletics.
Users can now stream the live broadcasts of Texas Tech either through OTT devices or through the linked apps on their Smart TVs.
According to Robert Giovannetti, the Senior Associate Athletics Director for External Operations & Strategic Communications, “This is a progressive step as we continue to expand our digital footprint. Texas Tech Athletics is producing some of the best digital content in the country, and we hope that all Texas Tech fans will take advantage of these new platforms.”