Written by: Roshan Dwivedi
The cable bundle of networks will shrink and distributors need to improve their offerings, including more robust VOD services, more content for digital platforms and better user interfaces, said Time Warner CFO Howard Averill on Thursday. Such improvements, he said, will keep consumers hooked on the traditional cable bundle and discourage them from cutting the cord, one of the biggest worries on Wall Street.
“People are not looking for a reason to cut their pay TV package,” he said at the Bank of America Merrill Lynch 2015 Media, Communications & Entertainment Conference in Beverly Hills. Earlier at the same event, Walt Disney COO Tom Staggs also defended the cable bundle.
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