The investment firm, Times Bridge has lent its support as an investor and mentor for the film website Mubi which seeks an expansion in the Indian market.
Times Bridge will provide assistance in terms of insights into audience trends and counsel Mubi on strategic aspects such as brand positioning, engagement potential, monetization, and public policy, etc.
While Times Bridge will help in facilitating local partnerships and outreach with talent and influencers, Mubi will have the privilege to access The Times Group advertising inventory.
Efe Cakarel, Founder, and CEO, Mubi, quoted, “The company is very ambitious about its India prospects and aims to engage with a passionate community with deep cultural ties to film. Our platform and programming, combined with Times Bridge’s local knowledge and audience, will quickly position Mubi as a meaningful OTT service catering to India’s growing base of internet users.”