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U.S. Viewers Favoring OTT Over Cable & Satellite TV, finds Zogby Analytics 20 July 2015

 

The use of alternative viewing platforms by U.S. consumers is poised to eclipse cable and satellite TV, with nearly half of consumers already using video on demand streaming services such as Netflix, Apple TV, Amazon Prime and Hulu.

The Zogby Analytics survey, commissioned by CALinnovates, found that “cord cutter” platform adoption is already widespread, and that fewer than half of Americans believe that cable and satellite TV service as we know it will remain widespread in 2020. The survey shows that 44 percent of consumers are already accessing movies and television via cord cutting. That includes 57 percent of consumers between the ages of 18 to 29, and 63 percent of parents with a child under 17.

Read the entire story here.

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Roshan Dwivedi

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