Futuresource Consulting assessed the pulse of the UK video market in its latest video insights report, announcing that this segment is in good health, driven by the growing appetite for OTT video services, the resilience of packaged video retail and a healthy box office.
“The digital video market came of age in 2014, attracting new customers to both transactional and digital video. The total digital market grew by an impressive 55% to reach over £600 million, almost 4 times the level of 2011,” says David Sidebottom, Senior Marketing Analyst at Futuresource Consulting.
“Although SVoD more than doubled in 2014 and now accounts for over half of total digital video at £350 million, nearly 30% growth in transactional digital video in 2014 was perhaps more impressive given the disappointing performance in 2013 and 2012,” says Sidebottom. 2014 was a breakthrough year for EST in particular, as new and evolving services helped reach new customers. The total digital video market in 2015 is expected to continue its momentum, with anticipated growth of 40%, reaching £870 million.
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