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US viewers “strongly prefer” a la carte

Hub Entertainment Research’s ‘Let’s Get Ready to Bundle’ report says that USA viewers would strongly prefer a TV service model where they select and pay for only the individual networks they’re interested in watching.

Some 53% of those who surveyed in the US preferred a “pure a la carte approach”, while only 38% said they would like today’s common approach of subscribing to tiers or groupings of networks.

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