Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

US viewers “strongly prefer” a la carte 05 April 2017

US viewers “strongly prefer” a la carte

Hub Entertainment Research’s ‘Let’s Get Ready to Bundle’ report says that USA viewers would strongly prefer a TV service model where they select and pay for only the individual networks they’re interested in watching.

Some 53% of those who surveyed in the US preferred a “pure a la carte approach”, while only 38% said they would like today’s common approach of subscribing to tiers or groupings of networks.

Don't forget to share this post!


Latest Posts

Coupon code: INDEPENDENCE25OFF
Get the Deal
Offer Valid till July 10th. T&C apply
close-link