Eros Now targets to increase VOD user base

Eros International’s (video on demand) VOD service Eros Now has signed an agreement with Indian online grocery delivery service, Grofers to grow its user base. Under the agreement, annual subscribers of Grofers’ Smart Bachat Club (SBC) can get access to  Eros Now’s library of over 11,000 film titles, music videos and original shows. This offer is available for both existing and new Grofers customers.

Rishika Lulla Singh, CEO, Eros Digital quoted, “With Grofers’ extensive customer reach, we are looking at expanding our subscriber base and giving SBC customers access to our compelling and engaging content. This partnership further reaffirms Eros Now’s leadership position with regards to unique marketing tie-ups, as well as our commitment to always be ahead of the curve.”