Eros International’s video on demand service Eros Now is partnering with Axis Bank-owned FreeCharge to grow its user base. With this deal, Eros Now will provide one month free access to its library of more than 11,000 original shows, movies and music videos to FreeCharge customers who are recharging pre-paid packages through the FreeCharge app.
Sangram Singh, CEO, FreeCharge quoted, “The Company is continuously working towards creating opportunities to build deeper engagement with the consumers by presenting them more choices through such collaborations. The association with Eros Now is in line to further strengthen our digital payment services and augment customer experience. Together we aim to deliver convenience in terms of seamless subscription for the FreeCharge users for their regular dose of entertainment.”