Muvi Now Supports Seamless Integration with Top Business Intelligence Tools

We are thrilled to announce the launch of a highly requested feature—Business Intelligence (BI) Tools Integration—now available on all our products – Muvi One, Muvi Flex, Muvi Live, Muvi Playout and Muvi Player SDK. With this update, Muvi One users can connect their content, monetization, and audience data directly with leading BI platforms such as Tableau, Power BI, Looker, and Google Data Studio to unlock real-time, visual analytics like never before.

This feature empowers content owners, streaming businesses, and platform managers to streamline decision-making with insights derived from video performance, subscription trends, revenue analytics, and user behavior—all without manual data pulls or fragmented reports.

What’s New?

With Business Intelligence Tools Integration, Muvi now allows you to:

• Export streaming and subscriber data seamlessly to BI platforms like Tableau, Power BI, and others

• Set up secure data pipelines using API-based integration for real-time or scheduled syncs

• Visualize performance trends across your OTT platform—from content consumption and viewer retention to monetization breakdowns

• Customize dashboards to suit business departments

• Ensure data security with enterprise-grade encryption and user-level access control

Sample Use Cases

• Content Analysis: Monitor what types of content are driving the most engagement or conversions

• Revenue Attribution: Visualize income streams by geography, device, content format, or subscription model

• Churn Management: Identify drop-off points and subscriber inactivity to power retention campaigns

• Operational Forecasting: Use viewer consumption trends to plan infrastructure and content licensing

Easy Setup

Enabling BI tools integration is simple:

1. Navigate to your Muvi One/ Muvi Live/ Muvi Playout/ Muvi Flex/ Muvi Video Player SDK CMS dashboard

2. Access Advanced Analytics Settings

3. Connect your desired BI platform using API credentials

4. Choose the data sets you want to export

5. Start visualizing and sharing reports instantly

Ready to Dive In?

The BI Tools Integration feature is now live for all Enterprise and Professional plan users. To get started, take a 14-day Free Trial!