OTT Market Projection for Asia Pacific (Except India & South East Asia) [2025 Update]
The OTT and video streaming industry in the Asia Pacific is expected to grow at a CAGR of 10.75% between the time period of 2025-2027. In 2024, the OTT market size stood at US $92.17 billion, which is expected to grow to US $107.60 billion in 2025. By 2027, it is projected to reach US $161.90 billion.
OTT and video streaming industry in the APAC region is going to be up by 90% in 2026, as compared to what it was in 2020.
The fastest growth in the region will be shown by China, followed by India and Japan. If you want to read about the forecast of India in detail, you can read our OTT market projection report on India and South East Asia. In this report, we will talk about the rest of the Asia Pacific region, especially concentrating on China, Japan, and Australia.
We have taken the projection period of 2025-2027 for this report. We will discuss multiple OTT growth parameters like internet penetration, connected devices, video consumption patterns and trends, monetization models, leading OTT players, and more!
In this report, we will cover the following:
- Quick Overview of Video Streaming In APAC
- Internet Penetration
- Connected Devices
- Leading OTT Players
- OTT Monetization
- OTT Market Projection in China
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- Live Streaming Platforms
- OTT Revenue and Monetization
- OTT Market Projection in Japan
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- OTT Revenue and Monetization
- OTT Market Projection in Australia
- Internet Penetration
- Connected Devices
- Video Consumption Trends
- Major OTT Players
- OTT Revenue and Monetization
Simply fill out the download form in the sidebar to download the report right now and read the full projection of OTT and Video Streaming Industry in the APAC region.
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The OTT and video streaming industry in the Asia Pacific is expected to grow at a CAGR of 10.75% between the time period of 2025-2027. In 2024, the OTT market size stood at US $92.17 billion, which is expected to grow to US $107.60 billion in 2025. By 2027, it is projected to reach US $161.90 billion.
OTT and video streaming industry in the APAC region is going to be up by 90% in 2026, as compared to what it was in 2020.
The fastest growth in the region will be shown by China, followed by India and Japan. If you want to read about the forecast of India in detail, you can read our OTT market projection report on India and South East Asia. In this report, we will talk about the rest of the Asia Pacific region, especially concentrating on China, Japan, and Australia.
We have taken the projection period of 2025-2027 for this report. We will discuss multiple OTT growth parameters like internet penetration, connected devices, video consumption patterns and trends, monetization models, leading OTT players, and more!
In this report, we will cover the following:
- Quick Overview of Video Streaming In APAC
- Internet Penetration
- Connected Devices
- Leading OTT Players
- OTT Monetization
- OTT Market Projection in China
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- Live Streaming Platforms
- OTT Revenue and Monetization
- OTT Market Projection in Japan
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- OTT Revenue and Monetization
- OTT Market Projection in Australia
- Internet Penetration
- Connected Devices
- Video Consumption Trends
- Major OTT Players
- OTT Revenue and Monetization
Simply fill out the download form in the sidebar to download the report right now and read the full projection of OTT and Video Streaming Industry in the APAC region.
Upcoming Webinar
Beyond Netflix: Winning Europe’s Streaming M...
Streaming today goes far beyond building the next Netflix. From FAST channels and niche content platforms to live sports, audio streaming, short-form video, and enterprise content, businesses across Europe are discovering new ways to engage audiences and drive revenue. But what does it take to build and scale a successful streaming business? Join us for this live webinar as we explore Europe’s evolving streaming landscape, opportunities beyond traditional OTT, and the strategies businesses are using to launch, monetize, localize, and scale. Backed by real customer experiences, we’ll also discuss how AI is transforming content workflows and how Muvi helps streaming businesses accelerate their journey from idea to growth. Things we’ll cover: Streaming opportunities beyond the traditional Netflix-style OTT model Key trends shaping Europe’s video and audio streaming market Winning monetization strategies across SVOD, AVOD, FAST, PPV, and hybrid models Strategies to position and differentiate your platform in Europe’s fast-growing audio streaming ecosystem Real customer insights and experiences from European streaming businesses How AI is transforming content localization, metadata, accessibility, and streaming workflows Navigating content compliance with AI-powered solutions such as TrueComply Practical strategies for launching and scaling streaming services in Europe with Muvi About the Speaker Gaurav More, Senior Manager, Sales, Muvi Gaurav is a Senior Business Development Manager at Muvi, specializing in driving revenue growth and forging strategic partnerships across Europe and the Middle East. He possesses expertise in sales strategy, account-based marketing, lead generation, and customer relationship management within the SaaS and OTT industry. At Muvi, Gaurav plays a pivotal role in converting leads into paying customers, optimizing sales pipelines, and collaborating with cross-functional teams to deliver value-driven solutions. His strengths include executing structured outreach, conducting tailored product demonstrations, adopting a consultative approach, and identifying upsell opportunities to maximize customer retention and lifetime value.
August 27
12:00 PM EDT
