OTT Market Projection for Asia Pacific (Except India & South East Asia) [2025 Update]
The OTT and video streaming industry in the Asia Pacific is expected to grow at a CAGR of 10.75% between the time period of 2025-2027. In 2024, the OTT market size stood at US $92.17 billion, which is expected to grow to US $107.60 billion in 2025. By 2027, it is projected to reach US $161.90 billion.
OTT and video streaming industry in the APAC region is going to be up by 90% in 2026, as compared to what it was in 2020.
The fastest growth in the region will be shown by China, followed by India and Japan. If you want to read about the forecast of India in detail, you can read our OTT market projection report on India and South East Asia. In this report, we will talk about the rest of the Asia Pacific region, especially concentrating on China, Japan, and Australia.
We have taken the projection period of 2025-2027 for this report. We will discuss multiple OTT growth parameters like internet penetration, connected devices, video consumption patterns and trends, monetization models, leading OTT players, and more!
In this report, we will cover the following:
- Quick Overview of Video Streaming In APAC
- Internet Penetration
- Connected Devices
- Leading OTT Players
- OTT Monetization
- OTT Market Projection in China
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- Live Streaming Platforms
- OTT Revenue and Monetization
- OTT Market Projection in Japan
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- OTT Revenue and Monetization
- OTT Market Projection in Australia
- Internet Penetration
- Connected Devices
- Video Consumption Trends
- Major OTT Players
- OTT Revenue and Monetization
Simply fill out the download form in the sidebar to download the report right now and read the full projection of OTT and Video Streaming Industry in the APAC region.
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The OTT and video streaming industry in the Asia Pacific is expected to grow at a CAGR of 10.75% between the time period of 2025-2027. In 2024, the OTT market size stood at US $92.17 billion, which is expected to grow to US $107.60 billion in 2025. By 2027, it is projected to reach US $161.90 billion.
OTT and video streaming industry in the APAC region is going to be up by 90% in 2026, as compared to what it was in 2020.
The fastest growth in the region will be shown by China, followed by India and Japan. If you want to read about the forecast of India in detail, you can read our OTT market projection report on India and South East Asia. In this report, we will talk about the rest of the Asia Pacific region, especially concentrating on China, Japan, and Australia.
We have taken the projection period of 2025-2027 for this report. We will discuss multiple OTT growth parameters like internet penetration, connected devices, video consumption patterns and trends, monetization models, leading OTT players, and more!
In this report, we will cover the following:
- Quick Overview of Video Streaming In APAC
- Internet Penetration
- Connected Devices
- Leading OTT Players
- OTT Monetization
- OTT Market Projection in China
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- Live Streaming Platforms
- OTT Revenue and Monetization
- OTT Market Projection in Japan
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- OTT Revenue and Monetization
- OTT Market Projection in Australia
- Internet Penetration
- Connected Devices
- Video Consumption Trends
- Major OTT Players
- OTT Revenue and Monetization
Simply fill out the download form in the sidebar to download the report right now and read the full projection of OTT and Video Streaming Industry in the APAC region.
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Today, AI is helping streaming platforms make videos richer, more accessible, easier to discover, and more engaging. Join us for this live webinar to discover how AI is becoming an integral part of modern streaming workflows. Learn how streaming businesses are leveraging AI to enrich and multiply content, improve accessibility, expand global reach, and unlock greater value from every piece of content. During the session, we’ll also demonstrate how Muvi’s AI engine, Alie, brings these capabilities to life through AI-powered subtitles and translations, AI dubbing, Metadata generation, AI-powered search and chat experiences, etc. Things we’ll cover: The evolving role of AI in modern streaming platforms How AI enriches content and improves accessibility Using AI to enhance discoverability, engagement, and viewer experience Best practices for integrating AI into your streaming workflows Live demo of Muvi’s AI-powered capabilities including Muvi Flow
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