OTT Market Projection for Asia Pacific (Except India & South East Asia) [2025 Update]
The OTT and video streaming industry in the Asia Pacific is expected to grow at a CAGR of 10.75% between the time period of 2025-2027. In 2024, the OTT market size stood at US $92.17 billion, which is expected to grow to US $107.60 billion in 2025. By 2027, it is projected to reach US $161.90 billion.
OTT and video streaming industry in the APAC region is going to be up by 90% in 2026, as compared to what it was in 2020.
The fastest growth in the region will be shown by China, followed by India and Japan. If you want to read about the forecast of India in detail, you can read our OTT market projection report on India and South East Asia. In this report, we will talk about the rest of the Asia Pacific region, especially concentrating on China, Japan, and Australia.
We have taken the projection period of 2025-2027 for this report. We will discuss multiple OTT growth parameters like internet penetration, connected devices, video consumption patterns and trends, monetization models, leading OTT players, and more!
In this report, we will cover the following:
- Quick Overview of Video Streaming In APAC
- Internet Penetration
- Connected Devices
- Leading OTT Players
- OTT Monetization
- OTT Market Projection in China
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- Live Streaming Platforms
- OTT Revenue and Monetization
- OTT Market Projection in Japan
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- OTT Revenue and Monetization
- OTT Market Projection in Australia
- Internet Penetration
- Connected Devices
- Video Consumption Trends
- Major OTT Players
- OTT Revenue and Monetization
Simply fill out the download form in the sidebar to download the report right now and read the full projection of OTT and Video Streaming Industry in the APAC region.
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The OTT and video streaming industry in the Asia Pacific is expected to grow at a CAGR of 10.75% between the time period of 2025-2027. In 2024, the OTT market size stood at US $92.17 billion, which is expected to grow to US $107.60 billion in 2025. By 2027, it is projected to reach US $161.90 billion.
OTT and video streaming industry in the APAC region is going to be up by 90% in 2026, as compared to what it was in 2020.
The fastest growth in the region will be shown by China, followed by India and Japan. If you want to read about the forecast of India in detail, you can read our OTT market projection report on India and South East Asia. In this report, we will talk about the rest of the Asia Pacific region, especially concentrating on China, Japan, and Australia.
We have taken the projection period of 2025-2027 for this report. We will discuss multiple OTT growth parameters like internet penetration, connected devices, video consumption patterns and trends, monetization models, leading OTT players, and more!
In this report, we will cover the following:
- Quick Overview of Video Streaming In APAC
- Internet Penetration
- Connected Devices
- Leading OTT Players
- OTT Monetization
- OTT Market Projection in China
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- Live Streaming Platforms
- OTT Revenue and Monetization
- OTT Market Projection in Japan
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- OTT Revenue and Monetization
- OTT Market Projection in Australia
- Internet Penetration
- Connected Devices
- Video Consumption Trends
- Major OTT Players
- OTT Revenue and Monetization
Simply fill out the download form in the sidebar to download the report right now and read the full projection of OTT and Video Streaming Industry in the APAC region.
Upcoming Webinar
Launching OTT for Emerging Markets: Payments, Lang...
Emerging markets are driving the next wave of OTT growth—but succeeding in these regions requires unlocking various challenges. From fragmented payment ecosystems and diverse languages to inconsistent network infrastructure, video platforms must adapt strategically to unlock real scale. Join us for this webinar where we break down what it truly takes to build, launch, and scale OTT platforms in high-growth emerging markets like South & Southeast Asia. In this session, we’ll explore key market realities, and the critical technology and business decisions that can make or break your OTT success in these regions. We will also touch upon how platforms like Muvi One help overcome these challenges through integrated solutions for payments, localization, and streaming performance. Things the webinar would cover: Key growth trends, mobile-first consumption behavior, and what makes these markets unique. Navigating low credit card penetration with alternative payment methods like wallets, and carrier billing Leveraging AI for multi-language UI, automated subtitles and dubbing, along with intelligent content discovery, personalization, and predictive analytics to drive deeper regional engagement. Handling low bandwidth conditions, device fragmentation, and ensuring seamless playback with adaptive streaming
April 30
5:30 AM EDT
