Blockchain-powered transformation is inevitable, and the pace of experimentation and innovation is breathtaking. It’s understandable given that Blockchain will provide a business value-add of $176 billion by 2025 and $3.1 trillion by 2030 across industries. Blockchain technology has the potential to solve Media and OTT industry’s long-standing struggles with issues such as royalty payment to artists, piracy, copyrights management and flawed advertising strategy, to name a few. Also, media and broadcasting industry leaders are optimistic about resolving their content monetization challenges via blockchain-based media solutions.
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