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The Ultimate Guide to Cross-Platform Advertising 30 July 2020

  We have entered an era where people spend more time online than they spend with their near and dear ones. The 21st-century online audience is constantly switching between different devices while expecting the most personalized experience. For advertisers and publishers, it becomes increasingly important to maintain connectivity across all channels — and this can …

The Ultimate Guide to Choosing the Right Ad Server 16 June 2020

  If you have an online video platform, choosing an appropriate video ad server is one of the most crucial decisions you have to make, if you are serious about monetizing your content. That’s because the ad server will not only host online video advertising and deliver them to your target audience but will also …

Ad-supported streaming services grow as video streaming expands 14 April 2020

  As people are spending most of their time in video streaming amid COVID-19 lockdown, demand for new video streaming services are at a record high. According to research, 20% of consumers have signed up for new paid video streaming services for their stay-at-home period.  Meanwhile free ad-supported streaming services boom as 42% of consumers …

Thoughtsday Leadership: How to Price your Audio/Video Content 26 March 2020

  WELCOME TO THOUGHTSDAY LEADERSHIP Welcome aboard to Muvi’s Thoughtsday Leadership knowledge session! Just to let you know, Thoughtsday Leadership is a monthly affair taking place on the last Thursday of every month where we share enlightening blogs coming straight from thought leaders and experts in the streaming industry.    Why is a Content Monetization …

Inserting Dynamic Ads into Downloadable Videos – Offline Video Advertising Simplified 27 September 2019

  The Future of AVOD – Offline Video Advertising is here. Video service providers who are dependent on the advertising monetization model, this blog is specially curated for you.   According to a recent survey report, around 59% of users in the US, today expect a video streaming service to have a download feature. But …

70% of Hulu users prefer ad-supported subscription plan 31 May 2019

Hulu, the leading American subscription VoD platform, has a majority of subscribers on its $5.99 monthly ad-supported plan. According to survey reports, almost 70% of users prefer watching advertisements on Hulu. Apart from the ad-supported subscription plan, Hulu also offers no-commercial versions at $11.99. Currently, Hulu has some 85,000 TV and movies with bundles of …

Cinedigm Launches Video Streaming Service For Comedy Dynamics 13 March 2019

Cindedigm in a partnership with Comedy Dynamic launches a video streaming service for the digital distribution of comedy content. With the network platform, Comedy Dynamics will be able to launch both ad-supported VoD and SVoD services across multiple devices. Both stand-up comedy and live performances have witnessed great success in the digital space. And with …

Cinedigm makes Remarkable Moves in the OTT Industry with its extensive User Base 01 February 2019

The OTT service of home entertainment distributor Cinedigm has clocked around 2.4 million AVoD users and 102,000 SVoD users. This Los Angeles-based video streaming service provides viewers with 12,000 hours of continuous entertainment on channels such as Dove, CONtv, CombatGo etc. And for the last two quarters, Cinedigm has been launching its VoD service across …

OTT Industry Trends to Look Out in 2019 29 January 2019

  2018 packed itself up with some fascinating moves. Steered by original content, the OTT industry witnessed some cool rivalry among video streaming platforms, not-so-cool business acquisitions by bigger players, promising growth in subscription numbers and the emergence of regional players challenging the industry elites.   But 2018 has not taken away all the charm …

Deezer Bets on Programmatic Ads to Boost Free Tier Revenues 06 December 2018

Deezer has partnered with Triton Digital to monetize its free ad-supported tier with programmatic audio advertising. Triton is one of the biggest providers of audio advertising in the industry. Deezer says the new partnership will improve advertising efficiency and bring more value to various brands through its non-paying customers. Audio buyers can now establish real-time …

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