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AVOD - Latest updates on AVOD

What is VoD (Video on Demand) Streaming & How it Works: Detailed Guide 20 August 2021

  As you are reading this blog, you are probably watching a funny cat video that just appeared on your Facebook feed. That’s VoD. People are consuming VoD content every minute, unaware of the fact that it’s VoD.  As suggested by a recent report, the year-over-year viewing times on VOD platforms are up by 155%! …

Surge in FAST: The New Streaming Format 25 March 2021

  FAST or Linear free ad-supported streaming is booming. 2020 has been the year of FAST and this trend is going to continue in 2021 as well. Big media giants ViacomCBS and Comcast have bought Pluto TV and Xumo, respectively, and Comcast is also launching Peacock which features a FAST element.     What’s FAST? …

COVID-19 Accelerates Digital Migration Plans for Broadcasters 25 February 2021

  2020 has been disruptive. The pandemic has closed businesses and changed the OTT content consumption dynamics in a significant way. It has especially caused a major impact on the TV industry- Lockdowns changed audience consumption habits and caused disruption in broadcasting, production and advertising.   Change in Pay TV Environment   Pay-TV ecosystem is …

Some Streaming Trends that shaped the OTT Industry in 2020 31 December 2020

  2020 undoubtedly has been a pivotal year for the OTT industry. From viewers consuming content under lockdown on video streaming platforms to physical events getting migrated to virtual platforms- 2020 has witnessed it all. As we wind up this strange yet eventful year, here are some streaming trends that truly changed the face of …

Brand Experiences and Video Ads go Hand-in-Hand in Streaming 24 September 2020

  Due to the pandemic, connected TV usage among consumers has experienced a huge surge. However, many viewers are still struggling to find the correct content to stream, according to their preferences. This dilemma can be looked up by brand marketers as an advantageous opportunity that prioritizes brand experience encouraging content discovery.   What are …

The Ultimate Guide to Cross-Platform Advertising 30 July 2020

We have entered an era where people spend more time online than they spend with their near and dear ones. The 21st-century online audience is constantly switching between different devices while expecting the most personalized experience. For advertisers and publishers, it becomes increasingly important to maintain connectivity across all channels — and this can only …

The Ultimate Guide to Choosing the Right Ad Server 16 June 2020

  If you have an online video platform, choosing an appropriate video ad server is one of the most crucial decisions you have to make, if you are serious about monetizing your content. That’s because the ad server will not only host online video advertising and deliver them to your target audience but will also …

Ad-supported streaming services grow as video streaming expands 14 April 2020

  As people are spending most of their time in video streaming amid COVID-19 lockdown, demand for new video streaming services are at a record high. According to research, 20% of consumers have signed up for new paid video streaming services for their stay-at-home period.  Meanwhile free ad-supported streaming services boom as 42% of consumers …

Thoughtsday Leadership: How to Price your Audio/Video Content 26 March 2020

  WELCOME TO THOUGHTSDAY LEADERSHIP Welcome aboard to Muvi’s Thoughtsday Leadership knowledge session! Just to let you know, Thoughtsday Leadership is a monthly affair taking place on the last Thursday of every month where we share enlightening blogs coming straight from thought leaders and experts in the streaming industry.    Why is a Content Monetization …

Inserting Dynamic Ads into Downloadable Videos – Offline Video Advertising Simplified 27 September 2019

  The Future of AVOD – Offline Video Advertising is here. Video service providers who are dependent on the advertising monetization model, this blog is specially curated for you.   According to a recent survey report, around 59% of users in the US, today expect a video streaming service to have a download feature. But …

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