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Top 6 Tips For Better OTT Advertising 25 April 2021

  Is your ad revenue up to the mark? Are your online viewers skipping your ad the most instead of clicking on it? Is your ad becoming boring for your online viewers? The OTT platform is a great medium to host ads and earn from them. Since the popularity of the OTT players and streaming …

How The OTT Industry Can Benefit From Programmatic Advertising? 22 April 2021

Is your ad reaching your target audience? Do you feel it’s time-consuming having to negotiate with many advertisers? Do you feel frustrated having to fill up the spaces in your ad inventory? If you are a publisher or an advertiser, there is always one need in mind. For a publisher, having to fill up the …

Monetizing Content with Dynamic Ad Insertion 23 March 2021

  Dynamic ad insertion is an effective way to monetize content. According to Statista, Global spend on TV advertising is expected to rise from $173 billion in 2018 to $192 billion in 2022. In the next few minutes we are going to discuss the concept of dynamic ad insertion and how it adds value in …

What is an Ad Server and How does it Work? 25 February 2021

  If you are part of the ad tech ecosystem, you clearly know that ad tech is more than trade between publishers and advertisers as showing relevant display ads in less than a thousand milliseconds is easier said than done. Here’s where the importance of an ad server comes into play. In the next few …

How to Make a Compelling Ad Creative 13 January 2021

Advertising is an essential factor when it comes to running a business or company. Well, while creating an advertisement may sound easy, crafting an effective and compelling ad creative is not a cake walk. Here are five tips to follow when planning and designing your creative display ad assets.   Use the Language that Clicks …

The Ultimate Guide to Measuring Display Ads 21 December 2020

    Just setting up your display ad campaigns for prospective customers is not enough. Measuring display ads is equally important. Just head to the analytics page and you would be surprised to see numerous graphs and charts. Well, all of these represent important metrics from the collected data through your ads. Here are four …

Online Video Advertising and its Benefits 09 November 2020

  Before starting with your AVoD platform, it’s important to understand how video ads are becoming so popular and why you should invest in them. In this blog, you will be getting a detailed analysis of the different forms of video advertisements and its benefits.    What is Video Advertising?   Video advertising is the …

A Guide to Display Ad Strategies: All you Need to Know 07 October 2020

  In our previous blog Getting to Know Display Ads: An Introduction, we had explained all about display ads- the definition, kinds of display ads, pros and cons and also the various benefits of deploying display ads for your business. In this blog, we will explain all the possible display ad strategies to create a …

Getting to Know Display Ads: An Introduction 09 September 2020

  Be it brand building or generating leads, display ads are an engaging and eye-catching way to target the right audience and wrap it together in a funnel that generates results. In the next three minutes, you will be getting detailed information on what display ads are, and its benefits.   What are Display Ads? …

How Does Retargeting Work? 25 August 2020

  Are you tired of visitors scrolling down your website, spending time on it, and yet leaving without buying your product or service? Well, you are not alone in this journey! Most buyers visiting websites for the first time are distracted and are not ready to buy. Data has it that 97% of people who …

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