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Content Discovery Investments Now Paying Off For SVOD 28 January 2016

The trend toward the shift in the time spent on subscription over-the-top (OTT) and video-on-demand (VOD) services from pay-TV firms could be down to investment in recommendation and discovery services, a Digitalsmiths report reveals. In its Q3 2015 Video Trends Report, the TiVo company and content discovery firm surveyed 3,150 consumers, including several questions on …

OTT Subscriptions Exceeded 60% of U.S. Broadband Households in 2015, Reveals Parks Study 27 January 2016

Parks Associates, ahead of the upcoming webcast “Top 10 Trends – The Outlook for the Connected Home 2016,”reports that over 60% of U.S. broadband households have at least one OTT video service subscription. The research firm will host this webcast, sponsored by Lynx Technology (www.lynxtechnology.com), on January 26, 11 a.m. CT, to discuss this and …

Tough Times Ahead for OTT TV Platforms In Hong Kong 25 January 2016

Despite an apparent growth in spending on digital advertising, Hong Kong’s market might have trouble sustaining the over-the-top (OTT) internet boom that is hoped to make a difference to the TV landscape. Data showed last year saw a 36 per cent increase in advertiser spending in interactive and mobile media after discounts, from HK$8 million …

CFA Claims US Customers Overpay $14 Billion Annually For Pay-TV 25 January 2016

The Consumer Federation of America and Public Knowledge sent a letter to the Federal Communications Commission urging the agency to begin a rulemaking proceeding to reform the video set-top box market. According to Consumer Federation of America’s analysis, pay-TV subscribers are overpaying somewhere between $6 and $14 billion annually. The CFA says the FCC should promote a …

Ovum Lists Top Streaming Trends From CES 22 January 2016

Leading research firm Ovum has released a selection of top trends discernible from the show floor at CES in Las Vegas earlier this month. Chief among them, in terms of their relevance for OTT platforms, was the expected effect the global Netflix expansion – making the service available in a further 130 countries – would have for consumer …

25% Of Consumers Are Watching Paid-OTT Services 21 January 2016

Globally, 25% of consumers are watching paid OTT video services like Netflix, with an additional 27% planning to subscribe in late 2015, according to new research. The Paywizard-commissioned Research Now study claims that people aged over 45 are 2.4 times less likely to watch paid OTT than millennials. However, the report, titled ‘The fight is …

UK Millennials Pose Real Threat To Pay-TV 19 January 2016

In LEK’s analysis — its first in-depth analysis of millennials’ life stages from living with their parents to starting their own families — the research firm found that one of the most important challenges comes from millennials’ planned reduction in spend on pay-TV and switch to OTT video services like Amazon Prime and Netflix. The research …

Analysis of Millennials Highlights Major Threat to Traditional TV 18 January 2016

Major UK TV companies face the growing threat of the millennial generation’s preference for new media channels, according to research by L.E.K. Consulting, the global strategy consultancy. One of the most important challenges comes from millennials’ planned reduction in spend on pay TV and switch to internet-based OTT video services like Amazon Prime and Netflix. 45% …

TV Still Preferred But OTT Catching Up Fast In Canada 18 January 2016

TV is still the No. 1 medium for daily consumption in Canada, but the internet is not far behind. The vast majority of consumers in the country spend time with both every day—as well as with radio. Data cited by Thinktv (formerly the Television Bureau of Canada) from Numeris, Infosys TV, NLogic and comScore indicates …

Innovation & Localisation Key To Content Growth For OTT & SVOD 18 January 2016

Even in a TV world with hyper choice, original concepts and local creativity will be critical to boosting TV and Web production, says Eurodata’s annual International TV Trends Report. The data for 2015 found that more than 8,500 new TV and SVOD programme concepts were launched in 2015 in the 44 countries monitored by NOTA, …

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