OTT Subscriptions Exceeded 60% of U.S. Broadband Households in 2015, Reveals Parks Study

Parks Associates, ahead of the upcoming webcast “Top 10 Trends – The Outlook for the Connected Home 2016,”reports that over 60% of U.S. broadband households have at least one OTT video service subscription. The research firm will host this webcast, sponsored by Lynx Technology (www.lynxtechnology.com), on January 26, 11 a.m. CT, to discuss this and other trends in the connected home and entertainment ecosystems.

“The growth of OTT subscription services is amazing. Several notable OTT video services launched during the past year, and more will be introduced in 2016. We expect to see a variety of new content options to meet all tastes, interests, and languages,” said Brett Sappington, Director of Research, Parks Associates. “Netflix, Amazon, and Hulu will continue to dominate this space in the United States, but the new entrants stand to make huge gains. Consumers are experimenting with different services. The market is very fluid right now, but in 2016, we will better understand the number of subscriptions consumers will be willing to maintain long term.”

Source : Parks Associates