Written by: Roshan Dwivedi
More than half (54%) of consumers in Singapore have watched over-the-top (OTT) video services, especially YouTube and social networks, according to a new study which also found children and millennials to be the most avid viewers.
The Media Development Authority (MDA), Singapore’s media regulator, interviewed and permanent residents up to the age of 65 to gauge their viewing habits at a time when OTT video services are becoming increasingly available in the country.
The report confirmed that streaming content over the internet has become habitual in Singapore, especially among millennials aged 15 to 34, 89% of whom engaged in the activity.
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