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30 Live Streaming Stats for 2022 every Video Marketer should Know

Sreejata Basu Published on : 06 January 2022
30 Live Streaming Stats Every Video Marketer should Know


Hello video marketer! If you are here, you are either considering including live video streaming in your marketing strategy, or you are already into it. We sincerely hope your efforts are bearing fruit. Nevertheless, you are ahead of the curve, and in this blog we will show exactly where. Even if are not on the bandwagon, we have listed down some really convincing facts to help you make your mind up. We’ve put together the top 30 live streaming statistics that show the growth and current state of the live video streaming industry, so let’s dive into some basics and get to the stats.



Why Video Marketers should Invest in Live Streaming

Here are a few reasons why Video marketers/broadcasters should invest in live streaming:


1. High Quality Live Streams

Investing in a high quality live video server goes a long way in providing HD or 4K resolution streams to your worldwide audience. As opposed to hosting videos on free live streaming platforms like Youtube Live or Facebook Live, your videos can break down midway and the quality is below average mostly due to bad network conditions.


Therefore, investing in a professional cloud live streaming platform like Muvi Live makes sense  as it is equipped with a robust infrastructure and a good content delivery network (CDN) to deliver high-quality video to a global audience.

When you broadcast live, you obviously want the best quality streams to your audience and your streams don’t suffer from any technical glitches. This is why it’s wise to select a service with a reliable video streaming CDN. 

Muvi Live partners with top-tier CDN services like Amazon AWS to bring quality live streams to your audience far and wide.


2. Analytics

Free video platforms will only give you a limited set of analytics which will not serve your purpose of tracking the basics of your video or audience engagement. However, most professional streaming services are already equipped with an exclusive suite of tracking tools and analytics dashboards to help you evaluate the outcome of your live event.

For video marketers, tracking the success of your live-streamed event is essential for maintaining the health of your future live streams. With a professional live streaming service, you can gauge relevant metrics like viewer numbers, engagement, and behavior, etc.

Also Read: How to Get Started with Video Marketing


3. Video Monetization

One of the most important aspects of live streaming for video marketers is the ability to monetize live streams. Since most enterprise grade live streaming solutions are equipped with video monetization tools, it’s easy for broadcasters to sell their live videos and make money.

There are various ways to monetize content – PPV, AVoD or subscriptions. It’s up to you to choose the payment plan that works for you and your video live streaming goals.

  • Subscription Video on Demand (SVOD) — viewers have unlimited access to all the content for a monthly fee they have to pay. The users can have full control over the subscription and can decide when to start or end the program.


  • Advertising Video on Demand (AVOD) — the user gets to watch free content  with monetization happening through video advertising. Advertisers are the ones who pay, and viewers watch content for free.


  • Transactional Video on Demand (TVOD) with TVOD content is purchased by the consumer on a pay per view basis. TVOD services offer more recently released content, which is beneficial to rights holders for higher revenues and for consumers for getting timely access to new content.

for more information on how to monetize your content, read our blog, Video Monetization Options- What to Choose?


4. Mobile Streaming

It’s important for your live streams to be mobile friendly as most of your potential viewers are likely to use smartphones and other smart devices to stream content daily. Since consumers today view almost everything through a mobile, opting for a live streaming platform that supports multi device streaming is absolutely imperative.

It’s important to keep up with these live streaming statistics and trends and to ensure that consumers can easily access your live stream via smartphone. 

Muvi Live App allows you to instantly start streaming from your iOS and Android phones. Turn your phone into a professional camera with live streaming options.


Also Read: How to Live Stream Professional Events from your Mobile Camera?

                    Best Live Streaming Apps for Mobile Broadcasting


5. Customizable Video Player

Opting for a professional streaming service ensures distraction free live streaming through a cross-platform enabled HTML5 video player. It allows video marketers to customize the branding, and also select functional elements of the video player like deciding what buttons and controls your player has, in addition to whether or not the player is responsive. 


6. Video Security


It’s crucial to make your live streams secure and one of the most important reasons for marketers to host videos on paid, private video streaming platforms to ensure secure streaming. Free streaming platforms, like DailyMotion and YouTube, have no real privacy or security tools, so it is almost impossible to limit access to your premium content.


Paid live streaming platforms like Muvi Live are generally equipped with privacy and security features, keeping your content exclusive and accessible only to your viewers.

Some features for video security include:

  • Password protection
  • AES encryption
  • Tokenized security
  • IP/Geographic restrictions
  • DRM
  • Watermarking


30 Live Streaming Stats every Video Marketer should Know


Live Streaming Stats: Audience Behavior

1. According to a survey by the Interactive Advertising Bureau, 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago.

2. According to IAB, nearly 44% viewers said they watch less live TV as a result of live streaming.


3. Conviva’s 2018 State of the Streaming TV Industry report found that viewing hours of live video content rose 65% from 2017 to 2018, accounting for the “largest global surges in viewership throughout 2018.”

4. According to Nielsen’s U.S. Video 360 Report, 42% of the population in the U.S. have now live-streamed online content

5. In 2019, live streaming for Super Bowl LIII was up 19% in terms of minutes consumed, to 560 million.

6. Live streaming is going to be a $70.5 billion industry by 2021.

7. Consumers have a low tolerance for a bad stream. 90 seconds is the benchmark.

8. 82% of viewers say they prefer seeing a live stream rather than a brand’s social posts. (Tech Jury, 2020)

9. 80% of people would rather watch a live video from a brand than read their blog. (Tech Jury, 2020)


Live Streaming Stats: Monetization

  1. By 2021, there are expected to be 383 million SVOD subscriptions worldwide. 
  1. According to Statista, subscription-based video on demand revenue is predicted to reach 85,735 million by 2025. 
  2. More than half of viewers would prefer to watch ads on their live streams than pay a subscription. (Interactive Advertising Bureau, 2018)


Live Streaming Stats: Live Streaming Industry

  1. Live video is expected to grow 15-fold by 2022 and reach a 17% share of all internet traffic.

     2. The live streaming industry is expected to be valued at 184.27 billion USD by 2027. (Tech Jury, 2020)

     3.  The online live streaming industry has grown 99% between April 2019 and April 2020. (Tech Jury, 2020)

     4.  The live music event with the highest live viewership was 2019 Coachella at about 82.9 million live views. (Variety, 2020)


     5. Access to exclusive coverage is the reason why 26% of viewers tune into live streams. (GWI Consumer Trends Report 2019)


     6. 82% of all internet traffic will be video by 2022 as per Cisco’s Visual Networking Index (VNI) Forecast


     7. Video will make up 79% of all mobile traffic by 2022, says Cisco.

     8. Video could make up as much as 90% of all 5G traffic.


Live Streaming Stats: Live Streaming Devices 

1. According to Statista, in the United States, TVs were once again the most popular devices used to watch online streaming content.

2. Streaming on mobile was slightly more popular than using a connected TV box, with 43 percent of respondents reporting they used their smartphones to watch online videos.

3. By 2022, almost 25% of United States Households will cancel their cable subscriptions. (Adweek, 2019)


4. 15. In 2020, 232 million people watched streaming or downloaded video across all devices in the U.S. (Statista, 2019)


Live Streaming Stats: For Businesses

1. 77% of employees have experienced problems like buffering while streaming live video at work. (Streaming Media, 2018)


2. 55% of enterprises use live video for their company or division-wide broadcasts. 


3. 29% professionals stream or broadcast live video in their organization daily. 


4. 65% of enterprises surveyed said they live-streamed to multiple locations. 



5. 81% of enterprise live streamers display their live video streams or broadcasts on employee desktops. 


6. 64% of enterprise live streamers display live video on mobile devices or smartphones


Wrapping Up,

There you go! We know the stats are quite convincing and if you were in any doubt in the beginning, it’s fizzled by now. We at Muvi will be glad to help you usher in this genre. With our professional live streaming solution, Muvi Live, you get a well equipped  suite of robust live streaming functionalities to enter the market with confidence. Muvi Live is the one-stop shop you need for all your live broadcasting requirements. 


We urge you to Take a 14-day FREE Trial, to experience Muvi’s Live Streaming Service, first hand. 


Muvi-Live free trial

Written by: Sreejata Basu

Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.

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