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Smart TV App Development: A Complete Guide to Create A Smart TV App Without Coding

Debarpita Banerjee Published on : 04 May 2023
smart TV app development

In 2022, the global smart TV market stood at US$ 197.82 billion. And, it is expected to grow at a CAGR of 11.4% from 2023 to 2030. In recent market research, it was found that around 76% of US households now own a smart TV, and 86% of these households regularly stream content from a built-in Smart TV app. As this number rises in the future, smart TV app development is set to take center stage. 

Multiple movie makers and creators have published their content through smart TV apps in the last few years. This is precisely the reason why the number of smart TV apps is increasing day by day. For example, Android TV now has 10,000 apps, while Samsung Tizen hosts around 2000 apps. 

So, it’s definitely a good idea to hop on to the smart tv bandwagon, isn’t it? In this blog, we will tell you everything you need to know about smart TV app development, including the process you need to follow, the things you need to keep in mind, and the cost you might have to bear. So, keep reading!  

What is a Smart TV?

If you still do not know what a smart TV is, let me tell you that it is basically a combination of a traditional TV and a smartphone. This means it looks like a normal LED TV, but it has the capability to connect to the internet, access Web 2.0, and host smart applications in it. It is often powered by different operating systems like Android, Samsung Tizen, LG WebOS, and others.    

The basic differences between a normal TV and a smart TV are tabulated below:

Normal TV

Smart TV

It cannot connect to Wifi or the internet.

It can connect to Wifi or the Internet.

It does not have any built-in operating system. 

Every smart TV operates on a built-in operating system. 

We cannot download apps on a normal TV.

We can download smart TV apps and stream content from the internet.  

You cannot link a normal TV with a virtual voice assistant like Alexa.

You can link a smart TV with virtual voice assistants.

You cannot cast content from your smartphone apps to a normal TV via Chromecast.

You can cast content from your smartphone apps to a normal TV via Chromecast.

Some Leading Smart TV OS and Ecosystems

As we mentioned before, every smart TV runs on an operating system. This operating system, also known as the Smart TV OS, is software that is installed on your smart TV that makes it functional and operable. Whenever you want to open an app or stream any content on your smart TV, you are actually commanding your TV through this operating system. In short, it is the soul of your smart TV without which it is useless. 

Now, there are two terms here. One is the smart TV OS and the other is the smart TV ecosystem. The two are quite different from each other, though they render the same functionalities. 

A smart TV OS is a built-in software that exists within your TV. Android, Samsung Tizen, and LG WebOS are leading examples of Smart TV OS. 

While a smart TV ecosystem is a smart operating environment that runs your TV. It can be through a dongle, a smart set-top box, or any media streaming device that can connect to the internet and stream online content on your TV. Roku, Fire Stick, and Apple TV are leading smart TV ecosystems

According to recent market reports, the top 5 smart TV OS and ecosystems are as follows:

Leading Smart TV OS and Ecosystems

US Market Share

UK Market Share

Global Market Share (in 2022)

Future Projection

Samsung Tizen




Will surpass 16% in global market share by 2025

Android TV




Market size will reach US $231 billion by 2026

Amazon Fire OS




Will surpass 10% in global market share by 2028

Apple TV




Market size will surpass US $365 billion by 2024





Will grow at a CAGR of 10% till 2030

Smart TV App For Different OS and Ecosystems 

Since the smart TV market is growing at a rapid pace, new smart TV applications are being launched every single day. And since different smart TVs operate on different OS, developing smart TV apps for only one OS is not enough. You need to launch smart TV apps for different smart TV OS and ecosystems to get the maximum number of viewers. Let’s walk you through some important smart TV apps that you must consider building.  

Android TV App

By the end of 2022, Android TV and Google TV (a revamped version of Android TV) had over 110 million monthly active devices. Currently, Android TV OS is used by 7 out of the top 10 smart TV OEMs in the world. This list includes some of the largest smart TV OEMs like TCL and Hisense. Maybe that is the reason why we see 2 or more than 2 new TV apps getting released on Android TV Play Store every single day! If you are considering developing your own smart TV app, you must develop your own Android TV app very soon!                  

Samsung Tizen TV App

Samsung Tizen is currently the leading smart TV OS globally, with the largest individual market share. And one of the biggest benefits of Tizen is its global popularity, with a good number of users in every part of the world. That is why it is extremely important to Launch Samsung TV app if you want to cater to a global audience base.                

Roku TV app

Roku Tv is extremely popular in the US and surrounding parts of the world. On average, 19 apps get published on the Roku App Store daily! Till now, Roku has over 9650 apps, and the number is expected to touch 10000 within a year. Since most of your competitors will be there on Roku, you should develop your own Roku TV app too!         

LG WebOS App

LG WebOS is LG’s in-house smart TV OS that powers most of its smart TVs. And LG has a good hold of the global smart TV market. Hence, it is essential to develop an LG TV WebOS application for smart TVs.                              

Apple TV and tvOS App

Currently, Apple TV and tvOS host around 21,500 apps, and it is a growing smart TV ecosystem, as on average, 8 new apps get published on Apple TV and tvOS app store every single day. Hence, most of the streaming businesses are focusing on this smart TV ecosystem, and you should create your own Apple TV app too!                                                                                                            

Fire TV App

Firesticks are extremely popular as they can be used on any type of television set. And due to their popularity, the Fire TV ecosystem has become an important destination for smart TV apps. Currently, there are more than 18000 apps in the Fire TV app store, and on average, 8 new apps are being published every single day. Hence, if you want to leverage the popularity of Amazon Fire TV sticks and ecosystem, then you should create your own Fire TV app too! 

Things You Need to Know Before Smart TV App Development 

Developing a smart TV app is a tedious process, and any negligence on your side can lead to errors. There are some points that you need to know before you start developing your app, Let’s take you through some of them. 

Preferred Smart TV OS of your consumer base

First, you must find out the preferred smart TV OS of your targeted consumer base. You must focus on building those smart TV apps first. Later, you can build apps for other smart TV OS too!

Which screen resolution should you choose?

There are different screen resolutions for smart TV apps, depending on the screen resolution supported by the smart TVs. Most modern-day Smart TVs come with 4K resolution, but slightly older TVs support HD resolution. So, you will have to decide which resolution to cater to.                                                                                                           

Navigation and remote functionality

For any smart TV app, navigation is really important. Make sure that your navigation bar is easy to handle, and corresponds to the remote functionalities properly so that your viewers can navigate through the app effortlessly. 

OS-Based Smart TV App Guidelines

If you do not comply with the OS-specific guidelines, then, your app might not get published. So, make sure to read the guidelines and implement them properly while you are developing the app.                  

Code-Based Sign In            

In smart TVs, typing long passwords using a remote controller is difficult. That is why, the customers search for code-based login. In this system, a QR code appears on the TV screen. Once the user scans the QR using their phone, they can enter their password in the phone and access the content through the smart TV. 

Must-Have Features of Your Smart TV App

Though you can add multiple features to your smart TV app, there are some features that you certainly cannot ignore. Let’s take you through some of these must-have features:

Capable of Delivering both On-Demand and Live Content

Your app must be able to deliver both On-Demand and live-streaming content. In this way, you will be able to deliver a diverse variety of content through a single app.           

Device Restrictions

The device restriction feature allows you to control the total number of devices that your users can use to log in at a single time. Hence, you can decide whether your viewers can operate your mobile and TV app simultaneously or not.          

Auto-Play Next Content

Your TV app must have the auto-play next feature. Through this feature, the next content will automatically start playing once the previous content ends. Hence, your users will not have to manually set the content every time.                    

Parental Control

Parental control allows your viewers to decide which shows are right for their kids and which shows should be locked away from them.          

In-App Purchases and Subscriptions

Your viewers should be able to purchase a subscription from the TV app directly, without any need to come back to their smartphone apps.             

Watchlist and Favorites

The viewers should be able to mark any content as their favorites, and they should be able to save any content to their watchlist so that they can watch them later. 

Challenges You Might Face While Developing a Smart TV App

While developing any smart TV app, you will usually have these three options available to you:

  1. You can build your app from scratch, using your own development and design team. 
  2.  You can connect with a 3rd Party Software App Development Company and let them develop your app.
  3. You can develop your app without any external help very easily by using a no-code app builder

Scenario 1 – If you build your smart TV app from scratch

This option is time-consuming, expensive, and risky too! Firstly, smart TV app developers are very limited and will charge heavy salaries. Secondly, the market is very competitive, hence there is a high chance that they might leave you mid-way. 

Scenario 2 – If you connect with a 3rd party development agency

You will get a very good app for sure, but you might never get the actual source code of your application. Secondly, they will have a bucket full of hidden costs, that will affect your budget severely. 

Scenario 3 – If you use a no-code solution

You will need to learn how to operate the no-code platform but trust us, it is the by far the best way to develop your own smart TV app. You will not need any developer or IT team, or any external 3rd party support. Moreover, you can get your app ready within a very short time. 

Smart TV App Development Through No-Code Platforms 

Developing a smart TV app through the no-code platform is easy, time-saving, and affordable. Wondering how you can develop your smart TV app? You just need to follow the steps given below:

  1. First, you need to go to and click on the “Free Trial” button. 
  2. This will take you to the Sign Up page of Muvi One. Fill out the sign-up form and complete the sign-up process. 
  3. Once your Muvi One account is created, log in to your CMS dashboard. 
  4. From the CMS dashboard, go to the “Content Library” under the “Content Management” section, and click on “Add Content”.
  5. In the form that appears next, you can add the name and description of your content and upload your content. 
  6. Once the content is added, it’s time to choose the app that you want to build. So, go to the “Apps” section in your CMS, and select and activate the app that you want to build. 
  7. Once the app is activated in your account, it’s time to design its front end. So, choose a design template for your TV app. If you want, you can even “Customize” this template using VD. You just need to click on the “Customize” button appearing below this template to enter VD. 
  8. When the design is finalized, submit the smart TV app request form. Be careful while you are filling up this form, as our developers will use this information to build your app. 
  9. Once you have submitted the form, just sit back and relax, while we build your app! You should get the demo version of your app within a few days for testing purposes! 

Cost of Smart TV App Development 

If you develop your smart TV app using Muvi One, then you need to pay only $299 for one app over your normal Muvi One subscription cost. And at this price, you will get everything out of the box. Hence, it will be very cost effective and affordable for your business. 

To Sum Up

The best way to develop your smart TV blog is through a no-code platform. And if you are looking for a no-code platform that offers the maximum features, you must try Muvi One. With multi-DRM security and geoblocking, built-in CDN architecture, built-in encoder and decoder, the capability of live streaming from multiple devices, and 100+ industry-leading smart TV features, you will get the best and most unique smart TV app you could ever build! Wanna try it out? Sign up to start your 14-day free trial today! 


Q. What are Smart TV Apps?

Ans. Smart TV apps are those applications that can be downloaded into your smart TV so that you can stream your favorite video content on your TV through them.

Q. How To Develop A Smart TV App?

Ans. You can develop a smart TV app very easily using no-code app development platforms like Muvi One.

Q. What do I need to do to create a TV Android app?

Ans. You just need to create your account and start your free trial at Muvi One. Then, go to the Apps, section, choose the Android TV app, customize its look, and submit your app application form. You will receive the preview version of your Android TV App within a few hours. 

Q. How Much Does It Cost to Launch a Smart TV App?

Ans. If you develop your smart TV app using Muvi One, it will cost you only $299 for one app over your normal Muvi One subscription cost. 

Q. How can Smart TV App help you grow your business?

Ans. Smart TV apps can expand your consumer base by giving your customers the flexibility to view their favorite shows on a bigger screen. 

Written by: Debarpita Banerjee

Debarpita is a Content Writer with Muvi. With around 2 years of experience in content creation, she has worked across industries like SaaS, EdTech, eLearning, AR-VR, and Metaverse. She believes in delivering content that can be of some value to the readers. In her free time, she likes to try her hand at website and app development.

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