According to Pew Research Center, 21% of Americans own a smartwatch or fitness tracker. If your fitness studio is closed due to lockdown restrictions, or if you are willing to connect to a larger audience base, it’s an opportune moment to start online fitness classes from home and monetize them. This blog will give you all the information you need regarding online fitness classes and give a step-by-step guide to stream fitness classes from home without any technicalities.
Growing your online fitness business has never been easier with a multitude of OTT platforms and monetization options to choose from in 2021. Since the inception of the pandemic, online fitness classes have witnessed a record demand as it is a safer way of reaching out to customers and bringing in a steady flow of revenue. Creating an online fitness program is more simple than you can imagine as you simply have to shoot your fitness programs in your studio and upload them online as on-demand content.
Here are a few other reasons why we would recommend creating an online fitness program:
Starting online fitness classes is much more scalable than running a physical fitness studio or gym. Running an online fitness website/app directly showcases your content to millions of customers who would just have to pay a nominal monthly fee to gain access to your content. Often, factors like time and location can stop a consumer from joining you for an in-person class. However, such factors are eliminated when your customers can train themselves by logging in to your fitness app at any time or place.
At-home online fitness classes have established a growing market since COVID-19 hit the world last year. Many fitness studios with previously-developed fitness subscription networks reached out to their customers by streaming online classes. Initially, some fitness enthusiasts were just streaming live classes from Facebook and Instagram. However, they felt these platforms couldn’t do justice to their brand name and they reached out to professional online video platforms to market their classes.
There are different methods to monetize your online fitness content- ad-based, PPV, or the most popular content monetization method- subscriptions or SVoD. SVoD is the best way to scale your business and your month-over-month revenue. Enabling the SVoD option ensures your customers pay a recurring monthly fee to enjoy access to your exclusive content. You can also charge your users a subscription fee for a week, month, year, or any other period with a prepayment for the expected period of using your fitness app.
For creating that at-home studio feel, you would need certain basic equipment. Let’s discuss the kind of equipment you would require for creating online fitness classes:
The best source of natural light is, of course, sunlight. If you have big windows in your studio room, it’s best to utilize the light and shoot your fitness videos there. If your room does not have access to sunlight, you could use inexpensive LED lights that are equally good in doing the job. Set up a clean, neutral background with good lighting. This helps your audience to concentrate completely.
Avoid dark rooms, low ceilings, and sitting in front of a window against the light.
Having superb content and great vocabulary skills do not necessarily bring about great viewer engagement from a remote audience. Finding that perfect camera angle, however, does the trick. Here are some camera hacks to get it right.
Get up close and personal with your shots if you’re streaming an event without an in-person audience.
Elevate the camera to eye level to make it more visually appealing. You could do that by placing your camera on a tripod. Simply setting it on a desk and looking down at the camera may work during video calls, not while recording professional fitness videos.
To create a professional fitness video, we recommend content creators to use lavalier mics. Audio is often an overlooked aspect of video streaming, so you have to be extra careful that your subscribers can understand your instructions while you are working out.
Now that you are well-versed with the paraphernalia of shooting online fitness classes, there is only one step left to reach out to your customers- creating a white label fitness app that reflects your brand persona. With Muvi Live App, building a health and fitness app is simple- with just a few clicks, your app would be go-to market ready.
Thus, choosing the right template for your fitness app from our template marketplace is the first step towards a quicker go-to-market. You can also customize the template apart from choosing from our array of designs. For this, all you need to do is make use of Muvi’s advanced visual designer to make ‘n’ number of cosmetic changes.
Once your health and fitness app template is finalized, you can move ahead to add all fitness videos on Muvi CMS. Choosing a single video file upload or importing your entire fitness video library altogether from your personal computer or laptop, it’s all your choice.
Muvi’s CMS supports multiple import options from 3rd party cloud drivers. So, in case you store your workout videos on Google Drive, Dropbox, Box.net, or OneDrive, you can very conveniently upload all of them to Muvi’s Advanced CMS.
It’s time to monetize your fitness videos! It is always a good idea to maintain your revenue flow by selecting multiple monetization options. You can stream your workout videos and charge for them as per Subscription (SVOD), Transactional (TVOD), Pay-per-View, ad-based or other monetization revenue models.
Your health and fitness app is ready but you also need to monetize it for incurring a steady flow of revenue. You can monetize your fitness app by taking the help of the most popular monetization models
One of the most popular monetization models is subscriptions where you charge your users to make a one-time purchase of the app. In this way, you offer users a subscription for a week, month, year, or any other period with a prepayment for the expected period of using the app.
The basic functionality of a fitness app with a freemium model is users get all the basic features for free but it is possible to unlock some premium features like personalized training sessions, live chats, ad removal, etc through in-app purchases.
An ad-supported strategy lets you display advertisements inside the app. There are two options here- The first is to include a contract directly with an advertiser (a manufacturer of sports nutrition company) and brand the application for it. The second is to connect the ad networks SDK and use those networks to broadcast the ads.
This monetization model allows you to charge a one-time fee from your users for getting access to live or VoD content. For example, if you are uploading an exclusive video series on Aerobics, you can charge a one-time fee from your viewers so they can pay and watch the content.
Muvi lets you monetize all your fitness sessions based on different content models such as pay per view, subscription, and ad insertion. You can start generating revenue right from your first session irrespective of the number of viewers.
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Written by: Sreejata Basu
Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.
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