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A Step-by-Step Guide to Launch an Online Live Horse Race Training Platform

Debarpita Banerjee Published on : 22 February 2023
Launch Live Horse Race Training Platform


For ages, live horse racing has been one of the most illustrious sports throughout the world. In the beginning, it was done for fun and to pass the time, but with time, it has now evolved into a professional sport that has been a part of the Summer Olympics since 1900.

As the interest is peaking, more and more people are coming forward to learn this sport. But, horse racing training academies are only available in some parts of the world. That is why online horse race training platforms are now in demand! 

If you are looking to start your own horse race training website then this blog is for you! We are going to discuss why you should start an online horse race training business, what its benefits are, and how you can build a training website effortlessly! So, let’s begin!


Future of Live Horse Racing As A Sport – How Is It Gonna Change in the Future?      

Before we get into the horse racing training business, it is always important to know how the sport started, what its current state is, and how it is going to change in the future. 

The history of horse racing dates back hundreds of years. Though it has been practiced as a traditional and cultural event in many countries for long, it got a formal outlook and professional touch in England in the 1700s. And from there on, it has evolved at a rapid pace! 

In recent years, multiple initiatives have been taken to attract youngsters to sports. And with the inclusion of the latest technologies in sports, this number is expected to increase even further. In the past few years, horse racing has already seen havoc changes. The use of correct data and appropriate technologies has led to a better assessment of horses’ performance, health records, condition of racing tracks, and more! 

Multiple advanced technologies are now being included in this sport regularly, which are set to provide overwhelming results in the future. Some of them are 

  • Tracking Software: In many places, a small tracking chip is fitted into the horse’s body, which tracks all of its health and performance data throughout the race. It helps us get accurate data on horses’ top, average, and lowest speeds when they attain those speeds, their strengths and weaknesses, their biometrics, and everything else!
  • Grounding: Multiple advanced tools are now used to evaluate the racing ground nowadays. These tools can attain extreme accuracy in measuring the length of the racecourse and the quality of the turf.

In this regard, online horse race training can be a big step. Gen Z has not learned to stay within boundaries. They believe in pushing the limits. And with time, they have learned to push the geographical limits too! Today, a person living in any part of the world can learn anything, from anywhere. And this ideology is going to change the future of horse racing forever. 


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Future of Online Horse Racing Academy             

Proper training is extremely important for horse racing. As horse racing is an injury-prone sport, a lack of proper training can be life-threatening at times. But horse racing academies are not available in many parts of the world. That is why online horse race training courses are now becoming popular. 

These online horse race training academies allow the learners to learn the proper techniques and skills needed for horse racing from the best mentors across the world, through live interactive sessions and training sessions. 

In most cases, the tutor shows how to race a horse live, and then asks the learners to do the same, while they observe their performance through the same app. 

Hence, the training remains as effective as on-site training, without the need for students to travel long distances. 

In the past few years, some online horse racing training websites have already made their marks, and more are expected to shine in the near future. 


Prerequisites For Starting Live Horse Race Training Platform

So, if you are planning to start your own horse race training platform, then hold on! It requires proper planning to succeed! 

You first need to decide on your target audience, the right tools and technologies you should use for maximum outreach, and decide the business model and revenue-earning pathway. 

Following the steps given below would help you out in this process. 


Choose Your Target Audience

To begin with, decide which category of learners you want to cater to. 

Basically, horse racing learners can be of many types, like

  • Beginners who are just getting started.
  • Casual intermediates who want to improve their skills just to enjoy the sport more. 
  • Serious intermediate learners, who see a career in this sport in the future. 
  • Expert professionals, preparing for international competitions. 

Depending on your target audience, the tools used, the type of website and training content, and the level of interaction would also change. 

For example, if you are training beginners, you will have to focus on displaying the sport correctly. There would rarely be any occasion when they would ask you to check their techniques. On the other hand, if you are training professionals, then you would have to spend a lot of time on one-on-one communication and vetting their techniques. So, you would have to plan accordingly.


Choose the right tools and technologies

Though there are many tools available, not every tool and technology offers you all the features that you would want. So, you should choose them very carefully.  

If you are looking for a completely no-code solution for developing your own horse race training website that would let you hold endless live sessions with live chat conveniently, then the combination of Muvi One and Muvi Live would be perfect for you. 

Muvi One and Muvi Live are probably the best and only full-proof combination of two powerful software that makes developing a horse race training website seamless for you. 

While Muvi One lets you design, develop and monetize your own branded horse race training website, Muvi Live lets you hold endless live training sessions with live mentor-mentee interaction over your own website.

With Muvi One, you get:

  • Built-in CDN
  • Built-in multi-DRM security
  • Multiple monetization models and payment gateways
  • Apps in 16+ OS environments
  • Built-in SEO Tools
  • Multi-Level Nested Content 
  • Built-in Analytics

With Muvi Live, you get:

  • Built-in CDN
  • DVR Enabled Live Stream
  • Ability to record your live streams
  • Live chat
  • Adaptive Bitrate Streaming
  • Built-in multi-DRM security

And that’s not all, with Muvi One, you can create extremely beautiful websites that leave a mark on every visitor’s mind. Using Muvi One’s Visual Designer (also known as VD), you can customize and edit each and every design element present on your website, starting from the banner and logo, to font and color. With an easy-to-use drag-and-drop interface, you can design unique websites without writing a single line of code! 

Hence, with this powerful combination, you can deliver the best buffer-free live sessions, and monetize them based on your own business model. 

But for that, you will have to decide your business model and Monetization plans first. 


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Decide the monetization models and membership plans

So, how do you decide which monetization model would work best for you? If you have understood your target audience well, you can easily decide which monetization model would actually work best for you. 

For example:

  • If you are catering to beginners, then you might think of a hybrid revenue model, where you can earn through multiple models like subscriptions, inserting ads in between your live sessions, coupons, and vouchers. It is usually because the beginners search for low-budget plans and lower subscription rates can act as catalysts in attracting the beginners. 
  • But if you are catering to the professionals, you will have to focus on delivering content and service quality. In that case, you can charge a higher subscription plan too, in case you are offering premium content with one-on-one mentorship. 

So, first, analyze the needs and capabilities of your target audience, and then plan a revenue model that would best suit your business. 


Setup Analytics 

The success of your business usually depends on the quality and quantity of business data. And Muvi One analytics help you get all the data regarding your learners, the videos they view, the geographies they are located in, the revenue they generate, and more! 

This powerful analytics data helps you analyze what’s working in favor of your business, and what’s going against it. You can then modify your business strategies accordingly. 


Plan your marketing strategies 

A good marketing strategy is extremely essential for scaling your business. Platforms like Muvi One help you curate an effective marketing strategy, and provide you with additional features to ensure smooth marketing campaigns. Using our email marketing feature, you can send emails to your learners, promote your new coupons, discounts, and offers, or simply communicate regarding the ongoing course. You can even promote your courses on social media using our social media integration feature. 


Steps to Start Your Own Online Horse Racing Academy With Muvi One

If you are wondering how you can start your own horse race training website using Muvi One and Muvi Live, then we are here to help you out! 


Sign Up With Muvi One and Muvi Live

First, you need to sign up for both Muvi One and Muvi Live. You can read the sign up help article here to know more about the sign-up process. 


Design the Frontend of Your Training Website Using VD

Once your account is created, you need to log in to your CMS Dashboard and design the front end of your website. For those who are unaware, Muvi One’s Visual Designed is the world’s first streaming platform designing studio, where you can design unique streaming websites that stand out amongst the crowd. 

Read our blog to know more about how you can design your own streaming platform using Visual Designer



Setup Monetization

Next, you need to set up monetization models, like subscription, Pay-Per-View, and Ad-inserted monetization plans. You can do that very easily from the Muvi One CMS itself. Read our help article on monetization to know about this process in detail. 


Start Live Streaming Using Muvi Live 

Once you are done with all the essential settings and designing of your platform, it is now time to start the operations. So, log in to your Muvi Live account and start a live stream. Click here to know how to start live streaming with Muvi Live


Get the HLS link of Muvi Live

Now, get the HLS feed of Muvi Live by clicking on “Output HLS”. Keep this link copied and saved as it will work as the feed for your Muvi One live stream. 


Use the HLS feed to stream on your own website

Now go back to your Muvi One CMS, and create live-streaming content. Use your Muvi Live HLS feed for this live-streaming content. Click here to know the complete process

In this way, you can easily live stream your live training sessions on your own training website!


Benefits of Having Your Own Online Horse Race Training Website

Now you must be wondering why you should have your own horse racing training website. Then let’s tell you that having your own branded website has multiple benefits over having some training channels on Youtube or other similar platforms. This is because your own website lets you control every aspect of your business. You set the rules here, and enjoy complete authority. 

And when you build your horse race training website with Muvi One, you can enjoy multiple benefits like:

  • Direct interaction with your students: You can use our live chat and email notification features to interact directly with your students, keep a tap on their progress, and resolve their doubts. 
  • Secured Streaming: Muvi One offers you 100% protected streaming, as our platform is secured by built-in multi-DRM security. Hence, the risk of piracy or unauthorized usage goes down to the bare minimum. 
  • Full ownership of your content: You have full control of all your content. Only you can decide how you want to monetize it, where you want to stream it (yes, using our geoblocking feature, you can control the streaming locations too!), and who will be able to view it. 
  • Analytics and Email Marketing: Muvi One Analytics lets you track end-user behavior every minute, with every other piece of information about your business on a single page. Also, using our email marketing feature, you can promote your content, and send notifications whenever a new lecture is started or a new video is released, using customized messages. Better analytics and marketing strategies ensure maximum outreach and faster business growth. 


Choose the Best for Your Online Horse Race Training Website!

Online horse race training definitely holds a very bright future ahead! And with Muvi One and Muvi Live, you can start your own horse race training website without any coding, in just a few clicks! 

Unfurl the plethora of opportunities with multiple monetization models, direct connection with your student, regular analysis of your business, and a lot more! Sign up to start your 14-day free trial today!



Q. How effective is online horse racing training compared to on-site training?

Ans. It depends on your needs. Online training is a boon for those who live in remote locations and do not have access to onsite training. And in most cases, it is quite effective too!

Q. Why are online horse race training platforms in demand?

Ans. Online horse racing platforms are easily accessible, as people from all over the world can use them. Also, they are comparatively cheaper than on-site training, and you can get trained by the best horse racing training in the world without bearing much expense. 

Q. What are the benefits of live streaming for horse race trainers and learners?

Ans. By starting their own live horse training platform, horse race trainers can access an overwhelming consumer base consisting of learners from across the globe. At the same time, the learners can get trained by top trainers without the need to travel to other cities or countries.  

Q. How to choose the target audience for online horse racing training?

Ans. It depends on the type of training you want to offer. If you want to train your learners from scratch, then you can target beginners. But if you want to train at a bit more advanced level, then you should target professionals. 

Q. What is the history of horse racing as a sport?

Ans. Horse racing has a long history as a culture and tradition, but professional horse racing started in England and some other parts of Europe. Slowly, it became popular in the US also. Finally, in 1900, it became a part of the Summer Olympics. 

Q. Can I monetize my online horse race training platform?

Ans. Yes, with Muvi One, you can easily monetize your online horse race training platform with multiple monetization models like

  • Pay-per-View or TVOD
  • Subscription
  • Ad-based live streaming
  • Coupons and Vouchers


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Written by: Debarpita Banerjee

Debarpita is a Content Writer with Muvi. With around 2 years of experience in content creation, she has worked across industries like SaaS, EdTech, eLearning, AR-VR, and Metaverse. She believes in delivering content that can be of some value to the readers. In her free time, she likes to try her hand at website and app development.

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