Smart TV apps have been in the spotlight for a while now with the increase in inclination towards internet-based streaming. As stated in a recent report, the internet-connected TV penetration rate in the U.S. itself is more than 80% while more than 40 million U.S. households watch smart TVs on a monthly basis.
No wonder that the smart TV apps are gaining more traction than ever with the traditional TV broadcasting being replaced with the internet-based streaming. LG TV webOS is one of such popular names that gives you the scope to launch your own LG Smart TV app to target its users, ecosystem and utilize the growing opportunities.
If you are wondering how and why, then read on. In this blog, we will walk you through all you need to know about LG TV apps.
An LG TV app refers to an webOS app for LG smart TV that helps you reach out to the LG smart TV users. LG smart TV webOS offers extensive content from diverse apps of various categories such as entertainment, education, life, game, and others.
Previously known as Open webOS, HP webOS and Palm webOS, LG webOS is a multitasking operating system that is not only meant for smart devices like smart TVs but also has been used as a mobile operating system. The origin and history of LG TV webOS is as shown below –
WebOS Version | Date |
Palm WebOS launched by Palm | January, 2009 |
Open WebOS | February 2011 |
Open LG WebOS | February 2013 |
In the latest update, LG WebOS, LG has updated the webOS user interface while keeping the card UI as a function known as “Simple switching” between open TV apps. Next, we will know more about the LG TV app market, ecosystem, and growth scope.
LG TV app store includes an extensive range of apps and channels from diverse categories as listed below –
It offers over 740 entertainment apps including –
And many more.
With more than 140 apps from this category, it includes –
To name a few.
This section of the LG TV content store includes more than 30 education apps and channels such as –
And others.
This section includes more than 50 apps/channels like –
And others.
Also read: How to develop your own LG TV OS app without coding?
LG TV apps ecosystem comes with a dedicated games section that includes more than 180 apps/channels such as –
And the list goes on.
Not only does the LG TV app store have an widespread ecosystem with diverse audiences, but the market holds high potential. LG smart TV apps market has grown significantly over the past years while exhibiting nearly 36% year-over-year growth rate as stated in a recent report in 2022.
As stated in a recent market report, the global smart TV market was worth US $197.82 billion in 2022 and is expected to reach US $451.26 billion by 2030 while growing at a CAGR of 10.9% during the forecast period and the LG smart TV and webOS ecosystem has a significant contribution to it.
More than 665 million households own smart TVs globally and the smart TV operating systems accounted for over 50% of its total sales in 2020. With these figures surging further and LG smart TV webOS capitalizing on this rising growth scope, the streaming players are opting for launching their own branded LG TV app/channel. And if you too are looking to leverage this growth scope, then now is the time. Let’s see how!
Muvi, an all-in-one OTT platform provider, offers a dedicated solution to launch your own branded LG TV app. Its no-coding competitive solution not only lets you launch your own branded LG TV app through a few simple steps but offers a range of solutions and perks to build and grow your app easily like –
And many more.
Take a 14-day free trial now to know more and try it firsthand (no credit card required).
Written by: Ishita Banik
Ishita is a Content Writer with Muvi Marketing Team. Apart from business writing, she is also an acclaimed author of three best seller romantic thriller novels. In 2020, she got featured in The Hindustan Times, a leading news portal as an inspirational Indian author.
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