Shift72 is a well-known video streaming platform using which you can create your own branded streaming platform and monetize it to generate revenue. Headquartered in New Zealand, Shift72 has been known to offer multi-dimensional video streaming and monetization solutions since … Continue reading
Shift72 is a well-known video streaming platform using which you can create your own branded streaming platform and monetize it to generate revenue. Headquartered in New Zealand, Shift72 has been known to offer multi-dimensional video streaming and monetization solutions since 2008.
Now, with Shift72 limiting down its services, many streaming businesses and film festivals are evaluating their next platform. Now is the time to choose a solution that offers modern features, enterprise-grade capabilities, and future-ready scalability.
Muvi One enables Shift72 customers to migrate seamlessly — without service disruption — while unlocking powerful new capabilities such as AI-driven localization, enterprise-grade analytics, and 24/7 expert support.
Muvi One provides a complete, AI-powered streaming ecosystem with seamless migration support — designed to grow with your business.
Shift72 offers dynamic video streaming solutions that are capable of fulfilling different business use cases. It is known for providing a specialized OTT streaming platform primarily used by film festivals, content distributors, and rights holders. Its platform supported video-on-demand streaming, secure content delivery with DRM protection, and configurable rental or pass-based monetization models.
Shift72 also enabled branded viewing experiences through customizable front-end interfaces and supported scheduled screenings and geo-restrictions — features particularly relevant for virtual festivals and limited-time releases.
Its features are spread across five major vertices:
Let’s take a look at them one by one.
You can easily curate your video-on-demand platform using their drag-and-drop editor. They also have a comprehensive content management system that helps you streamline your content workflow.
Their all-in-one user management dashboard helps you analyze audience engagement and purchases, and manage them simultaneously.
Apart from the conventional VOD monetization methods, Shift72 lets you sell or rent your content to your customers, even if they are regular subscribers.
Their data and analytics reports give information about the number of views, conversions, reward royalty, and everything else.
Shift72 offers multiple monetization models like AVOD, SVOD, and many others. You can also place sponsored ads across your platforms.
Shift72 offers multiple advanced security features like multi-key DRM, forensic watermarking, visible watermarking, geo-blocking, and encryption, among others.
If you are a regular Shift72 user, you will be aware that this platform stands out amongst its competitors in two major factors:
Shift72 ticks all the essential security-related boxes. From multi-key DRM to forensic watermarking and geo-blocking, it covers all the bases. So, there are practically only a few similar products out there that can compete with Shift72 in security. And, Muvi One is one of them.
Before the pandemic, Shift72 was incurring losses. But it rose to prominence when it successfully conducted more than 100 virtual film festivals, which included some of the most prestigious ones like Cannes and TIFF.
This is because they have developed a specialist solution that facilitates the display of films online one after the other, just like a real film festival.
Currently, there are very few such solutions available in the market, and even fewer have the experience of conducting film festivals. But you don’t need to worry, as Muvi has already conducted multiple film festivals including OOAIFF and Fort Smith International Film Festival successfully.
For many Shift72 customers, the challenge isn’t simply finding a replacement — it’s finding a platform that removes the manual effort, hidden costs, and operational risk they’ve learned to tolerate over time. Shift72’s workflow relies heavily on
While Shift72 addressed specific VOD use cases, many organizations today are looking for a more unified, scalable, and future-ready platform. Here’s how Muvi One compares to Shift72.
| Category | Muvi One | Shift72 |
| Platform Architecture | Unified, no-code, all-in-one CMS | Modular VOD-focused platform |
| Content Types Supported | VOD, Live, FAST/Playout, Audio | VOD-centric experiences |
| AI Localization & Translation | AI-powered instant translation (content + metadata) | Manual, agency-dependent workflows |
| Subtitles & Dubbing | One-click AI subtitles and dubbing | Manual or third-party processes |
| Maximum Streaming Quality | Up to 4K UHD | Up to 1080p |
| Analytics & Reporting | Enterprise-grade, real-time business intelligence | Sales and viewing reports |
| Monetization Models | SVOD, TVOD, AVOD, PPV, promotions | TVOD, PVOD, subscriptions |
| TVOD, PVOD, subscriptions | No-code apps for 16+ platforms | Broad device support |
| Security & DRM | Built-in multi-DRM, forensic watermarking | Multi-key DRM, visible watermarking |
| Support Availability | 24/7/365 enterprise support | Business-hours / on-call support |
| Migration Support | Full-service, zero-downtime migration | Not migration-focused |
Over the years, Shift72 has struggled to be profitable. And its incredibly small team has only delayed its progress.
During the pandemic, they were back on track tremendously, owing to the demand for virtual film festivals. However, after the pandemic, the focus shifted back to their primary product which is the VOD platform. This is where the problem lies.
Along with multiple bugs that have been reported in frequent intervals in the past, Shift72 has the following major drawbacks.
As the streaming landscape evolves, businesses increasingly look for platforms that can:
If you are transitioning away from Shift72, choosing the right platform now ensures long-term stability and growth — not just continuity.
Muvi One is an all-in-one, fully featured video streaming platform trusted by enterprises, content owners, and broadcasters worldwide. It supports VOD, security, CDN, monetization, analytics, apps— all from a single ecosystem and supports 1000+ enterprise-grade features.
Here’s what sets Muvi One apart:
Reaching international audiences doesn’t require months of manual effort. With Muvi One, you can:
Understanding viewer behavior is critical to growth. Muvi One provides:
Muvi One eliminates the need for multiple tools and integrations by offering everything under one roof:
All features are accessible without heavy development dependencies.
Muvi enables you to deploy branded streaming apps across 16+ platforms, including:
No-code tools and templates allow faster launches while retaining full branddy control.
Muvi integrates AI across the platform to reduce manual work and improve efficiency:
This allows teams to focus more on content strategy and audience growth — not platform operations.
Platform migration and ongoing operations demand dependable support.
Muvi One offers:
Muvi’s migration process is designed to minimize risk and disruption.
What We Migrate:
Migrating to Muvi is easier than you think. You won’t have to do any technical process to do this migration. You just need to fill out this migration request form. Everything else will be done by our team.
As soon as you fill out the migration form, our team will get in touch with you to start the migration process. This process will involve six major steps, which are explained below.
Our Migration process involves the following steps:
Migrating to Muvi is an effortless process from your end that opens the door to multiple features and benefits. Some of the benefits of migrating to Muvi are listed below.
Your platform won’t suffer any downtime in the entire migration process. Hence, your customers will not be affected in any way.
You can Migrate your entire platform data safely without any loss. Our repeated trial runs before the actual migration ensure that the entire data gets migrated accurately.
You can Migrate all your apps using Muvi, as Muvi supports apps in 16+ OS environments across multiple devices.
You don’t need any IT Team from your end. Everything will be handled by our technical support engineers.
Once you’re on Muvi, you gain more than a replacement platform — you gain a growth engine:
If you’re transitioning away from Shift72, now is the time to adopt a platform built for the future.
Talk to Muvi’s migration experts today and discover how easy it is to move — and grow — with confidence.
Request a Migration Consultation.
If you want to start afresh with Muvi One, take a 14-day Free Trial, to get more clarity!
At Muvi One, we can migrate all your necessary data from Shift72 to your new platform over Muvi One without any data loss.
Yes, we ensure that you can migrate from Shift72 to Muvi One without any significant downtime.
The entire process takes around 1 to 2 months to complete.
No, everything will be handled by our Muvi One migration team.
Written by: Sreejata Basu
Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.
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