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Podcast | The Fastest Way to Reach your Customer 07 January 2022

 

The unpredicted wave of the pandemic has forced everyone to stay indoors, and while doing so, get involved in digital screens. No doubt the traditional entertainment mediums were there, but that was also affected by the lockdown and they were unable to deliver any new content to the audience. That is when the audience base started opting for online platforms to watch series, movies, live shows, tournaments, etc. The demand for a new digitized entertainment provider industry caused the rapid advancement  of the already existing but less popular OTT platforms.. 

Not only the video streaming industry, but audio streaming also took a massive leap by introducing podcasts for all gener, the newest approach towards representing audio-based content. 

 

  • Starting from gaining the audience’s interest to gluing them to popular podcast series, the podcast has maintained a steady user base and is expected to grow the monthly users by 37% in the next year.
  • According to a report, nearly 125 million users are expected to listen to at least one Podcast each month by 2022, which is almost 26% growth as compared to the last year.

 

General idea about podcast

What is a podcast?

In simple words, a podcast is an audio presentation that a user can use to stream , download and listen offline from podcast apps like- Apple Podcasts, Google Podcasts, Spotify, Audible, etc.

 

A brief idea about how does the podcast system work-

Podcasts are MP3 audio files, which are delivered via RSS (Really Simple Syndication) feeds to the listeners who have subscribed for the Podcast services.

 

Top 3 reasons why people love podcasts and are eagerly looking for new additions-

 

1- Allow multitasking-

Podcast audiences have a bigger advantage over video streaming; they can listen to their favorite shows/episodes while handling their day-to-day tasks. No need to get worried about missing any part. With podcasts, you just have to focus on your ears.

 

2-Subscriptions are cheap-

Yes! Most of the podcast hosting platforms are supporting subscription-based premium services at a very low cost like $1 for a whole month. And also, there is enough free content available where you just have to click on play to start listening. 

 

3- Get a wide variety of shows-

Podcast streaming has introduced a variety of podcasting content like:

 

1- Narrative-

The anchor narrates a story, and the podcast goes on. This storytelling-type show attracts recommendable listener traffic. 

 

2- Interview/informal-

The anchor invites some guests over the show and discusses their life experiences, stories, and a lot more.

 

3- Conversational-

The host invites some co-hosts to the show and discusses different perspectives. It is an informal talk between the hosts that engages listeners.

 

4- Connect with similar minded people-

When a user joins a subscription model, he/she automatically gets added to the listener group of the podcast platform. It allows connecting with people who share the same interests and develop a network of people.

So now that you have a better idea of why we call podcasts the fastest way to reach out to your customer. Let’s discuss how you can start with your podcast system in a cost-savvy and effective way-

 

  • When it comes to developing a podcast ecosystem, opt for an easy-to-operate yet modern UI-based podcast system. 

  • Muvi is one of India’s evolving OTT platform service providers and offers users a wide array of services including Podcast hosting platform development. 

 

  • At Muvi, customers get end-to-end support for developing, publishing, and managing podcast systems on platforms like Spotify, Apple podcast, Alexa, and Google podcasts.

 

What are the perks of selecting Muvi podcast services-

 

1- Fastest deployment with flexible publishing-

To make podcasting an easy everyday affair, Muvi helps users to effortlessly launch podcast channels and provides flexibility in podcast managing activities like picking up publishing sites, creating engaging thumbnails, managing subtitles, and audio descriptions.

 

2- Customization at its best-

Muvi podcast allows you to design your podcast UI all by yourself. Starting from selecting the theme to language, podcast tiles to content numbers, customers get the freedom of customization on their own.

 

3- Easy upload and migrate option-

Muvi allows users to publish their podcasts on any streaming site or apps using RSS feeds. Users can also migrate their content from other podcasting platforms to theirs.

 

4- PPE model for monetization-

To provide ease of monetizing experience to customers, Muvi is offering a PPE (Pay Per Episode) model attached with different offers like monthly/ annual subscriptions. Starting from subscription payment to tracking revenue growth, Muvi provides an all-in-one platform with Muvi billing and data analytics services.

 

Choosing a reliable podcast hosting platform plays a vital role in your success. It not just helps you in managing podcast operations but also results in lead & revenue generation. 

Now you can take a 14 day free trial of Muvi’s Podcast hosting services and explore Muvi’s expertise in Podcast hosting.  Get Your Free Trial Today.

 

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Ankit Jena
Ankit is Content Writer for Muvi’s Marketing unit. He is a passionate writer with 3+ Years of Experience in Content Creation And Development. In his past time, he likes to dance, play football and google various things to quench his thirst for knowledge.

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