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Top Features to Look out for in an Online Video Streaming Platform?

Sreejata Basu Published on : 21 October 2021
features of an online video streaming platform


Are you looking for an enterprise video streaming platform for managing all your video requirements for your organization or wanting to start your own white label video streaming service? Well, you have come to the right place. We have compiled a list of the top 7 indispensable features that every video streaming platform should have to make your video streaming journey easier.


Top Features of an Online Video Streaming Platform

Here are the top features an online video streaming platform should offer:


1. Video Hosting Services

The first and the foremost service that any online video streaming platform should offer is video hosting services. A video hosting platform allows you the service of uploading, hosting, and managing your videos through an efficient content management system. 


Although there are many free video hosting services available like YouTube, enterprises choose powerful, paid video hosting services like Muvi to host videos. Video hosting services like Muvi One are more secure, allow for a customizable video streaming experience and empower you with the option of sharing and embedding videos wherever you want.


2. Live streaming option

An indispensable requirement for any video streaming platform is the ability to live stream. Live streaming has many use cases and enter

prises use it for purposes like employee training, onboarding, product launches, town halls, conferences, conducting live product demos, etc.


Most video platforms in the past provided services restricted only to on-demand video (VOD) streaming & management. However, with the growing popularity of live streaming, many online video platforms have added live video to their arsenal.


Muvi One provides low latency live streaming services and enables you to launch your own live streaming platform instantly without any coding knowledge!


3. Enterprise Level Security

Content security is of vital importance for content creators and is one of the primary reasons for choosing a professional video streaming service as opposed to free video hosting platforms like YouTube. User authentication, data encryption, watermarking, and digital rights management (DRM) are important video security capabilities to look for in a VOD provider.


Other security features include keeping your internal meetings private from the external public, restricting access for certain domains, and controlling playback for videos embedded on external sites. 


4. Encoding and Transcoding tools

Encoding and transcoding are essential functions performed by the streaming video providers to compress and decompress your video into variable renditions for smooth playback on various devices. We recommend looking for a solution that has cloud video transcoding capabilities for VOD content to reach users with different screens and varying internet speeds without any hassles.



5. Robust HTML5 video player

An HTML (Hyper Text Markup Language) player, in layman’s language, is a tool that allows playing videos in HTML protocol. An online video platform with an HTML5 video player makes  the streaming process more streamlined and improved for both viewers and broadcasters alike. Furthermore, HTML5 video player is very versatile and can be streamed on all types of devices including mobile devices. Another benefit of HTML5 video streaming is that it is highly customizable. Make sure your online video platform includes a robust HTML5 video player to make your streaming journey hassle-free.


6. Analytics

In order to measure the success of your online video platform you need robust analytics to provide you with real-time data to track the performance of your videos. Analytics can provide information about your consumers’ content consumption patterns like for a given piece of content, revenue data for a given video, and also give you a detailed breakdown based on the geographic regions of your viewers. This data can be used to refine your content strategy for future releases. 


7. 24X7 Customer Support

One of the most sought after features for a professional online video platform is its support service. Sometimes technical glitches arise while dealing with huge volumes of video and audio data and you need support service right away. A professional OTT video streaming platform ideally provides a dedicated 24X7 support service system to keep all your problems at bay and offer phone support as well along with ticket-based systems.


Muvi One prides itself in including a dedicated and professional 24X7 support team that constantly works around the clock to provide our customers support via different modes like – Ticket System, Email, live chat, online tutorials, and help articles. Some of Muvi’s Plans like Muvi Enterprise come with VIP Level Support that includes a dedicated support manager


Wrapping Up,


Hopefully we have been able to educate you about choosing the best video streaming platform for your business. Looking for more information to make your final decision? Consider Muvi One- your one stop solution for all your audio/video requirements.


Muvi One is a highly reliable and feature-rich end-to-end OTT platform provider that can add new video capabilities to your business. Muvi’s fully managed online video platform offers both Video on Demand (VOD) and Live Streaming solutions empowering you to launch your white label tv and multi-device VoD platform, instantly!


Are you ready to explore how optimized and user-friendly Muvi One’s feature-rich VoD platform is? Check it out yourself by taking a 14-day Free trial!

Written by: Sreejata Basu

Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.

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