Written by: Amita Kumari
Amita is a content writer with Muvi marketing team. She has over 5+ years of experience in content creation and development. Passionate by heart, she likes to cook, write, sing and do yoga to pass time.
The rise of technologies like content delivery networks, monetization models, streaming protocols, payment gateways, and user-generated content has given the much-needed push to OTT service providers.
According to the streaming market report, OTT subscription rates were 47 percent higher in 2021 than in 2020, and the industry is predicted to create $ 158.84 billion in total media income by the end of 2024.
If you are ready with your video content and want to explore how to start making money from it, this blog has the essential information for you.
Video monetization is all about publishing your video content online and getting paid for it. The more views on your video, the higher is the income rate.
Generating revenue from your video content can be done in multiple effective ways. Some of the most streamlined ones are getting paid through –
Creating video content according to the demand of your followers will help you get paid for each view of the content. One of the best examples of pay-to-view can be educational or training content where the user has to buy the course to access the content.
Creating subscription plans to access on-demand, live, and audio content available on your platform can be one of the most effective ways towards monetizing your content.
When your videos have high views and engagement, sponsors of different products and services pay you to add their advertisements to your content. This is one of the highest-paid monetization models present in the market.
Let’s have a look at 3 of the most commonly used profitable video monetization models to sell your video content.
The SVOD monetization model allows users to watch video content by paying a certain amount of subscription fees. Although the name includes video on demand, it enables users to watch live videos with the same subscription plan. The best example of SVOD being the most profitable monetization model is Netflix. Netflix offers a wide range of subscription plans to the users, which led it to be the most preferred OTT platform of the year 2021.
Viewers in AVOD pay a one-time fee to watch video content. It depends on the business, whether to give lifetime access or a temporary one. This monetization model is profitable for content covering multiple genres and industry niches. On the other hand, TVOD helps the broadcasters boost their revenue by selling access to special live events and tournaments, just like the regular subscription.
Monetizing videos is not as simple as it looks. You will have to find the right monetization platform to get the most benefit from video monetization.
Here are the top five video monetization platforms, each offering unique features and services. To find the best fit for your business, kindly pay keen attention to each of them.
Muvi, being an OTT-focused online video platform, supports video monetization tools for both VOD and live streaming. Muvi enables broadcasters to sell video content through monetization models like pay per use, subscription, one-time access, and free access.
Muvi’s pricing plans differ from those of enterprises and regular users. Pricing for video creators starts at $399/month, while enterprise packages range up to $8900.
Being a high-end video streaming platform, Brightcove empowers VOD and live streaming content with ad-based monetization. It allows you to customize your video streams with ads using server-side ad insertion using ad blockers and supports video ad standards like VPAID, VMAP, and VAST.
Currently, the pricing information is not available on the website. If you want to learn more about the pricing structure, you can contact the company directly.
Dacast is one of the prime leaders in video monetization, assisting in monetizing VOD and live streams through paywall solutions.
With Dacast’s advanced built-in paywalls, which are accepted in 13 different currencies, broadcasters can facilitate active promos and global payments with control rates.
Supports starter plan for $39/month, event plan for $63/month, scan plan for $188/month, and other customized plan as well.
Kaltura is an online video streaming platform that provides a highly customizable inbuilt tool for simplifying the subscription billing process and helps in tracking revenue. It supports integrations for SVOD, AVOD, and TVOD monetization models.
To know about Kaltura’s monetization pricing structures, broadcasters need to buy credits, whereas the credit packages start at $5400.
Uscreen is a TV-grade video hosting platform that supports subscription and PPV (pay per view) built-in monetization models. It is designed to generate revenue for international OTT streaming service providers like HULU and Netflix.
Varies from $70 to $399 on a monthly basis.
Written by: Amita Kumari
Amita is a content writer with Muvi marketing team. She has over 5+ years of experience in content creation and development. Passionate by heart, she likes to cook, write, sing and do yoga to pass time.
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