23% Choose an OTT Provider based on Content Search Experience 16 December 2016
According to a recent Census-wide study, consumers spend an average of 16 minutes searching for content on an OTT platform and when they don’t find anything, majority of them look elsewhere. Based on the study, having multiple options, half of them … Continue reading
Games and Education top in VR Apps 16 December 2016
According to a Strategy Analytics study based on the VR app stores of Samsung GearVR, Oculus Rift, and the VR Steam, Games and Education top App categories in all the VR App stores. Though Games top all the categories, but the number … Continue reading
98% of OTT viewing in UK is done in-home 16 December 2016
According to a new UK TV viewing research by GfK, 98% of content from over the top services like Netflix, Amazon and Now TV is viewed in home smart TVs. The study also stated that to much surprise there is a low audience numbers … Continue reading
Booming Spanish SVOD faces lack of pay-TV culture 14 December 2016
With many SVOD services entering the highly adaptive Spanish TV market, faces the lack of interest in pay-TV. Spain has become the primary testing market for many OTT platforms, with Netflix launching an year ago, HBO following the same recently … Continue reading
Asia to be World’s largest SVOD Market by 2019 14 December 2016
Subscription video on demand services are set to raise from 44 million in 2016 to 74 million in 2021, with an estimate to make Asia Pacific the largest SVOD market by 2019. With over 200 countries, homes receiving SVOD services will … Continue reading
OTT services will be Vital in Driving Telecom Growth: Experts 13 December 2016
Experts warn that telecommunications companies must have to focus on over the top services as primary growth driver in 2017, as these services are going to experience a major boom in coming days. Analysts also stated that the increasing availability … Continue reading
50% of those who Try VR, Consider Buying a Headset 13 December 2016
according to a new VR study by Parks Associates, 50% of consumers who try a Virtual reality (VR) headset, make plans to buy a headset, and 15% actually then buy it. This research highlighted the importance of personal experience in driving … Continue reading
Video Streaming Users in China Grow Over 514 Million 12 December 2016
According to an industry report, video streaming is China is booming with a large user base and a growing number of paid OTT platform subscribers. As of June, the number of video streaming service users reach 514 million, accounting for 72.4% … Continue reading
59% Will Watch More OTT Services Over Christmas 12 December 2016
According to a latest research from subscription, billing and CRM specialist Paywizard, OTT subscriptions around the globe have increased from 25% to 45% in past 12 months and it expected to rise more during the Christmas time. The study also … Continue reading
Netflix and Amazon to drive Western Europe SVOD 12 December 2016
According to a latest Digital TV Research, Netflix will remain the dominant OTT platform in the entire Western Europe SVOD market for the next five years. The research also forecasted that Amazon will provide a tough challenge to Netflix by … Continue reading
