58% will cut the cord by 2025 23 March 2016
It is estimated that more than half of US households will be cutting the cord by 2025. The demand for multiscreen, OTT services across multiple platforms is only going to increase. According to a report by PwC, 58% of … Continue reading
Time spent in streaming videos on smartphones 22 March 2016
Video streaming is happening on more than 80% of all smartphones. People aged under 25 consume twice the amount of time streaming videos than those over 25. The younger lot use YouTube for an average of 14 minutes a day … Continue reading
Video streaming to lead over linear viewing 22 March 2016
Video streaming, video-on-demand, OTT and other non-linear forms of TV will be growing well, according to a report by Boston Consulting Group. Time spent online has increased by 50 percent in a year. There was more than 50% demand for … Continue reading
Direct to consumer OTT is now cheaper 22 March 2016
According to a research by Ampere Analysis presented at the Connected TV Summit in London, it was revealed that it is becoming economical to distribute videos directly to consumer over the internet than to broadcast traditionally. Guy Bisson, their Research … Continue reading
Indonesia makes OTT regulations 21 March 2016
Regulatory bodies in Indonesia have mandated that Over the Top (OTT) content providers have to form a permanent business entity in the country. This has to be done by April, 2016. This would mean that OTT content providers like Facebook, … Continue reading
Teens and young adults more likely to cut the cord 18 March 2016
According to a report by Nielson that surveyed more than 30,000 people from 61 countries, it was found out that 65% of the people watch video-on-demand in some form. The younger the people, the more likely they were to cut … Continue reading
OTT and TV Everywhere are evolving 18 March 2016
According to Digitalsmiths Q4 2015 Video Trends Report, there has been a decrease in demand for à la carte channels. The reason for this could be OTT services. Also there has been a decrease in the percentage of people wanting … Continue reading
46% in Germany interested to switch to OTT 18 March 2016
There has been an increase of 60% in people of Germany wanting to replace cable/satellite TV with Over-the-Top connected TV services. This is according to a survey by market research institute, TNS Infratest conducted for Zattoo – an internet TV … Continue reading
Faster internet and shorter videos on demand 17 March 2016
4G mobile internet is a big bet for telecom operators and content owners alike in India. Coupled with smart devices, video streaming to the masses is expected to gradually increase. There are already 66 million unique video viewers and around … Continue reading
Ad impressions increase for OTT TV, drop for desktop 17 March 2016
According to Viant’s year in review report, advertisers spent $7.5 billion on video ads in 2015. This was a growth of 42% over 2014. There was a decrease of 9% in ad impressions for computer devices, and there was a … Continue reading
