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According to a recent study by Frost & Sullivan on the OTT market in India, there are 1.3 million OTT subscribers and 66 million connected video viewers in the country. Multi-screen video consumption is hot in the country, and things … Continue reading
The concept ‘Prime-time’ is something that doesn’t have an impact in video-on-demand services. Hence TV shows that are facing stiff competition for important time slots are being welcomed on streaming services. Time slots play an important role on ratings for … Continue reading
According to a report on aminocom, the idea of using one remote for all services is one of the advantages of Pay-TV operators offering OTT services. Also the illusion of paying for one service (with add-ons) is better than subscribing … Continue reading
While there’s a lot of news about the growth of OTT and the fall of Pay TV. But there is still a lot that OTT can learn from the traditional PayTV. According to a study by Digitalsmiths, it is seen … Continue reading
According to a study by SNL Kagan, it is predicted that 10.3% of US homes will have over-the-top (OTT) services. Number wise, there will be a jump to 12.9 million in 2019, up from the current 10.5 million. The research … Continue reading
Over 30% of UK houses with broadband have atleast one video streaming service, and the numbers are growing. It is growing so well that anyone who doesn’t have an OTT solution is building one. The competition is huge, with Netflix … Continue reading
Netflix alone has 67 million and 12 million paid users in North America and Europe respectively. With numbers like this, it is no surprise that others are trying to cash in on the Netflix model. Other VoD players like Amazon … Continue reading
Live streaming of sport events is increasing in viewership every season. The Super Bowl 50 racked up 3.96 million online viewers, setting up a record of sorts. There were a few glitches in the live transmission of this because of … Continue reading
Connected devices usage has increased multifold in this time of on-demand content like VoD, OTT, etc. They are being used throughout TV viewing, and not just while commercial breaks. Also TV is no more the locus of entertainment in the … Continue reading
According to eMarketer, 186.9 million people in the US will be consuming video content via apps or sites like Hulu, YouTube, etc. Video on demand (VoD) services has been growing rapidly over the last 5 years. It is estimated that … Continue reading
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