Number of U.S TV Homes with multiple SVODs continues to grow 21 July 2017
A continued growth has been seen in Multiple subscription video-on-demand (SVOD) services in U.S TV homes. According to a recent study, 38% of TV homes subscribe to 2 or more major subscription VOD services like Netflix, Amazon and Hulu. Those … Continue reading
Future of Music Streaming 21 July 2017
There has been a great evolution in the way people consume music, from buying CDs to downloading songs to paying a monthly subscription for online music streaming services. According to the Recording Industry Association of America, last year, for the … Continue reading
OTT drives growth of video industry in Mexico 20 July 2017
A report by the Competitive Intelligence Unit (CIU) has revealed that streaming platforms are Mexico’s fastest growing players are streaming platforms that are almost equivalent to cable TV’s share. Mexico’s over-the-top (OTT) services accounted for 7 million subs by the … Continue reading
Online viewing gets a boost with mobile devices 20 July 2017
Online video viewing will increase 20% in 2017 as per advertising giant Zenith which means global consumers will spend about 47.4 minutes a day viewing videos online this year which is up from 39.6 minutes in 2016. As per Online … Continue reading
Generation Z, millennials in the US increasingly use Subscription Video-On-Demand 20 July 2017
As per the 2017 Nielsen Total Audience Report, millennials who were at the beginning stages of their careers were found to have the lowest household incomes and were more likely to live in urban areas on rent hence were more … Continue reading
