Multiple Streaming Service Subscription Raises 50% in 3 Years 14 October 2016
According to a new research in the video streaming industry, 16% of SVOD population in US holds multiple streaming service subscription, up from 10% three years ago. The research found out that the ‘self-bundlers’ to subscriber to different services such … Continue reading
35% of US broadband users watch UGC Videos 10 Days a Month 13 October 2016
According to a new study by Parks Associates, around one third of broadband users in USA watch user generated video streaming content online at least for 10 days in a month. The study reveled that about 75% of US broadband homes access … Continue reading
Vivendi to launch a Music VOD Service 13 October 2016
The French Multimedia company Vivendi is all set to launch its new music VOD service in Brazil. The service will be named WatchMusic, and is set to take over the Watchover music SVOD service, which is soon to be closed in … Continue reading
OTT Penetration falls with Rising Prices 07 October 2016
According to a recent MoffettNathanson research, new OTT providers need to price very carefully or they might lose their target audience or cannibalize existing pay TV customers. The study noted a huge correlation between the prices and number of subscribers of … Continue reading
Cord-cutting in US is due to Customer Dissatisfaction 07 October 2016
According to the JD Power’s annual wireline study series, Americans are far more satisfied and inclined towards alternative video services such as live streaming and transaction based OTT than Pay TV. Out of the traditional TV providers, AT&T ranks highest in … Continue reading
