According to Business Bureau, A third of Latin American over-the-top (OTT) video services are bundled to a pay-TV subscription. The figures published by the market analyst show that 33% of OTT services are TV everywhere platforms, 28% are hybrid, with pure subscription-based, … Continue reading
South-East Asian SVOD provider Iflix has expanded into the Middle East and North Africa (MENA) region with launches in eight territories. The service is now available in Saudi Arabia, Jordan, Iraq, Kuwait, Bahrain, Lebanon, Egypt and Sudan, broadening Iflix’s footprint … Continue reading
According to a research by Pask Associates, nearly one-third of OTT free trials convert to a paid subscription. More than one-fourth of U.S. broadband households trialed at least one OTT service in the previous six months. Of these users, 47% subscribed … Continue reading
Viacom18’s Ad-supported Video-on-demand OTT service – VOOT has partnered with Google to turn its mobile website into a Progressive Web App (PWA) using features such as ‘Add to Homescreen’ and a service worker. PWA will allow VOOT users with reliable, faster, … Continue reading
Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads. The technology uses first party data from Channel 4’s database … Continue reading
Netflix recently agreed to a deal with Baidu’s iQiyi – a top video portal in China with nearly 500 million monthly viewers to give its programming a presence on Chinese soil. For now, though, Netflix is focused on closing similar distribution deals for Mainland … Continue reading
According to a survey released Monday, only a quarter of Americans prefers to watch shows on regular TV monitors, a dramatic drop that reflects the increasing use of computers and smartphones for entertainment. The report from Accenture, a business strategy, and … Continue reading
HOOQ has achieved a new milestone on the OTT front. The video-on-demand service plans to add more Pinoy content to its platform. This is on top of the Hollywood and Asian catalogues HOOQ offers to its loyal subscribers. The presence of … Continue reading
Discovery backed network – DOGTV is set to launch a new subscription-based video-on-demand offering on Comcast’s pay-TV platform. DogTV said the SVOD offering fetches $4.99 per month via Comcast. That’s a bit of a price break from DogTV’s OTT subscription service, which … Continue reading
The New Zealand government is set to bring in new laws to regulate Over-the-top and VOD services. The government announced it would introduce legislation on the issue last August, but hasn’t yet done so. Deputy Chief Censor Jared Mullen recently said … Continue reading